The latest partnership between 888 and Yggdrasil will make full Yggdrasil’s gaming portfolio available to players at 888 Casino.
Players at 888 Casino will have the chance to try their luck with games developed by Yggdrasil as the result of the latest partnership agreement between the developer and 888 Holdings, the company behind the 888 Casino. According to the details of the deal, Yggdrasil's full gaming portfolio will become immediately available to players in Denmark and the UK, with the Swedish branch of the casino to follow shortly.
Key Strategic Partnership
The CEO of Yggdrasil Fredrik Elmqvist announced the partnership with an explanation that this was an important step for the company’s expansion. Thanks to this deal, Yggdrasil gains access to several regulated market via one of the iGaming market leaders. The big player-base of 888 Casino is certain to greatly increase the visibility of Yggdrasil’s games.
On the other hand, 888 Casino gets to boost their gaming portfolio with a selection of high-quality games that have been welcomed by the players across various other online casinos. 888 Holdings has recognized this quality and decided the inclusion of Yggdrasil games would be welcomed by their player-base.
Next-level Gaming Experience
Apart from getting access to the rich portfolio of fresh titles, 888 Casino will also get to use the full range of Yggdrasil’s promotional tools, BOOST. These tools are designed to help operators create more engagement and player-traffic for the slots through special rewards, competitions, and more.
Players can also use the BRAG tool to share their big wins immediately with their friends using a number of popular social networks, which adds further value for the end-user and significantly improves the player retention on the casino’s part.
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