BetMGM Secures Online Casino Rights to Iconic Game Shows

The gaming world takes notice when a legendary global entertainment powerhouse and the world’s largest online betting technology company join forces. 

BetMGM is a partnership between MGM Resorts International and Entain Holdings that is revolutionising sports betting and online gaming in the United States. The company is the exclusive sports betting division of MGM, both online and in MGM casinos nationwide and is also the headline brand for online casino gaming alongside three sister brands.

Exciting New Game Show Collab

BetMGM has announced a new exclusive online casino content rights partnership with Fremantle, a global leader in entertainment content production and worldwide distribution. 

This multi-year agreement grants BetMGM the intellectual property rights to the iconic game shows ‘The Price is Right’ and ‘Family Feud’ for online slot applications, use in table games and other “non-traditional” casino games, paving the way for the brand to develop customised online casino content around these established and popular game show brands. 

Fremantle is a proudly independent group of content creators producing and distributing some of the world’s most commercially successful entertainment titles. The company creates and delivers premium, multi-genre IP across the globe and is home to some of the biggest entertainment formats, compelling international dramas, award-winning films and ultra-quality documentaries. 

 BetMGM’s Exclusive Partnership Deal With Fremantle

Part of the deal will see BetMGM featured as a sponsor in select weeks of the forthcoming seasons of ‘The Price is Right’ and ‘Family Feud’, with exclusive integrations and activations that have never been seen before,  

BetMGM and Fremantle plan to unveil further details of these partnership activations throughout the coming year. The partnership was brokered by Erica Gadecki and the team alongside her at Fremantle, in collaboration with Simon Murphy at PrimeTime Play.

Adam Greenblatt, CEO of BetMGM commented:

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“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”

COO of Fremantle North America, Suzanne Lopez, said:

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“Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”

This recent partnership with Fremantle will further enhance BetMGM’s substantial content offering, expanding its online casino experience. 

BetMGM Prioritizes Responsible Gambling Initiatives

As the company branches into new markets and introduces new features, it continues to prioritise responsible gambling practices, offering resources like GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation and other responsible gambling tools to provide an entertaining and safe digital experience for its customers.