Branded Casino Games Pack A Punch!

The world online gambling gets more exciting each day with the improvements in internet speeds, high-resolution graphics, the power that mobile devices pack and a shift in the mindsets of casinos when it comes to their patrons.

Gone are the days when an online casino merely thought of their customers as “players”. This assumption that the highest priority in an online casino enthusiast’s day is their next wager was a narrow and unevolved view of the industry.

Can You See Me

The reality of the industry is that online casino fans are people first, and their enjoyment of slots is a single hobby among many potential hobbies. This change in the expectations of online customers has driven the shift in focus from just offering access to casino games to more of a focus on providing unique experiences such as gamification and trips, true brand specific entertainment such custom side games and relatable localised customer service.

More of What I Know and Love

Providing customers with the best online casino experience, whilst connecting it to what they know and love, has driven the development of exciting branded casino games. The global media and entertainment sector has welcomed the online casino niche with open arms. Branded games deals cover just about every form of entertainment, Netent produced an entire series of branded music-themed slot machines which celebrated the genius of bands like Guns n’ Roses, Motorhead and even Jimi Hendrix. Each slot featured custom designs and included the actual music that fans loved.

Branded casino games based on film and television hits are bountiful. Most notably Netent just released a slot machine based on the Narcos TV series which has taken the world by storm! Microgaming offers a licenced Game of Thrones slot featuring the shows elements and award-winning score!

Another popular online slot franchise has been that of Tomb Raider. The Tomb Raider brand is a highly successful video game series, three Hollywood screenplays and two online slots – Tomb Raider and Lara Croft: Temples and Tombs!

Time To Relax

An interesting new dual slot release however nothing to do with the silver screen rather it is based on the high-octane worlds of Boxing and Mixed Martial Arts (MMA)! Relax Gaming has announced their first foray into the world of branded casino content with not one but two new slots: Let’s Get Ready To Rumble and It’s Time.

Even casual fans will recognise those slot names as being the key catchphrases of highly respected ring announcers Michael “The Voice Of Champions” Buffer and Bruce “The Voice Of MMA” Buffer. The new slots will not only feature these catchphrases of the Buffer Brothers but also their likenesses to immerse fans in these exciting new games.

Never short of something to say Bruce Buffer added:

“My brother and I are thrilled to be entering the world of video slots with a team as professional as Relax Gaming. Its ability to capture the essence and exhilaration of fight night has resulted in a hugely entertaining project." ... “Sports fans, especially those keen on Boxing and MMA, will have the opportunity to strive for greatness with two games that promise to deliver. To sports and gaming fans everywhere, we look forward to seeing you in the ring!”

Relax Gaming’s Chief Product Officer, Simon Hammon, was bullish that these sport-themed slots would not be mere pretty facades but rather that in addition to the world-class talent they’ve partnered with the studio would ensure that the games would offer “diverse mechanics and design styles highlighting the versatility of the Relax Gaming offering”.

Get In The Ring

Whether your preference leans towards video games, cartoons, Hollywood blockbusters or adrenalin-pumping sports we can all agree that these branded partnerships have brought something special to the reels for us all to enjoy.

If you have a favourite licenced casino games to recommend or would like to share your thoughts on these new releases like Narcos, Let’s Get Ready To Rumble or It’s Time, please join the GamblersPick Community. We would love to hear from you!