For its first operation outside the Silver State, SuperBook has picked Colorado. This is a strategic move that will facilitate their growth across other potentially lucrative sports betting states.
The Colorado sports betting expanse is about to get even more exciting with Jacobs Entertainment, Inc partnering up with SuperBook to set-up shop for sportsbook operations in Black Hawk at The Lodge Casino.
This new development comes weeks after Colorado officials proclaimed that they were planning carry on with the launch of sports betting despite the ongoing shutdown that has halted virtually all professional sporting events.
The SuperBook brand is among the most dominant sports betting brands in the USA, currently running a retail facility and a mobile betting app at the Westgate Las Vegas Resort and Casino. Their operations lean heavily on mobile betting, with about 68% of the brand’s revenue in Sin City coming from their mobile betting services.
Compared to Las Vegas, Jay Kornegay the company’s Executive VC indicated that their mobile gaming action would jump to 95% when SuperBook officially becomes operational in Colorado.
When Will SuperBook Go Live in Colorado?
Based on an interview with one of the local dailies, Kornegay had pointed out that they had set their eyes on a 1st August launch date in the Centennial State, right before the beginning of the 2020 football season. However, given the hiatus of all the major sports that Americans at large enjoy, he is still not certain when the SuperBook operations will commence.
In any case, sports enthusiasts in the state won’t have to stay in line for too long since online and mobile sports betting have already been okayed in Colorado. In his interview, Jay Kornegay indicated that remote registrations on the SuperBook platforms could start ‘‘sometime in May.’’
Well, still on the date of launch for this sports betting giant in the Centennial state, the Colorado Limited Gaming Commission is yet to issue an operating license to SuperBook officially. Either way, there’s a high likelihood that the brand will receive a license approval
A Big Move for SuperBook in a Competitive Sports Betting Market
Colorado is a remarkably competitive state to establish sports betting operations. Already, over two dozen sportsbook operators have received their licenses, and the number keeps getting bigger. Other than the massive population of sports fans, the 10% tax rate on revenue is also a significant factor that’s attracting a high volume of operators in the state.
As stiff as the competition is, SuperBook brings over 20 years of experience in the business with long-standing dominance in the sports betting market across the United States. The company boasts of having an expansive range of betting options served on a state-of-the-art betting platform that is critically acclaimed for user-friendliness.
There’s no doubt that the brand will hold its own against the multitude of competing operators in the state. It’s also worth mentioning that they’ll likely launch with a solid footing in the market particularly since they are setting up shop on one of Colorado’s most popular gambling destinations. In fact, the company’s Executive Vice President sited how perfectly the location fitted with the SuperBook’s expansion plan outside Sin City.
SuperBook to Offer a Wide Range of Betting Options Upon Launch
Subject to regulatory approvals by the state’s gaming body, SuperBook in partnership with The Lodge Casino will offer both retail and online sports betting services. The options on offer for bettors will comprise all major league championships, local daily and weekly props, opening pro football weekly numbers complete with advanced weekly lines, professional/collegiate annual football events, season win totals, as well as SuperBook’s proprietary SuperContest.
In case you were wondering, the way the SuperContest currently works in Nevada is that players deposit a participation fee of $1,500 then they are asked to stake handicap bets on professional football. For Colorado, however, the entry fee is set to be $500, should the brand’s operations be permitted by the state.
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