Does Microgaming's latest Managing Director appointment signal their intent to tighten their grip on the online gambling sector with an aggressive global bingo expansion?
When most people think about betting online, they think about casinos which offer a range of games including video slots, video poker, roulette and more. For those who prefer a more tactical approach to their gambling, there is always the thrill of going head to head at a poker table or even the rush of betting on your local sports team at your favourite digital bookie.
What is less commonly raised as a premier gambling destination however is an online bingo room. That being said online and mobile bingo has a large and loyal fandom across the globe and is a multi-billion Euro industry! Far from being restricted to the UK and USA bingo has grabbed the attention of both male and female players in Sweden, Italy, Germany, Japan and even Romania.
In addition to crossing regional borders, it also breaks down barriers often presumed to exist between various gambling niches. Many sports betting sites offer bingo games while bingo rooms themselves offer their punters a selection of full and mini-slots as a way to pass the time between bingo games.
✓All Hail The Chief
Earlier this month one of the premier online gambling providers, Microgaming, announced that they would be welcoming iGaming industry veteran Leon Thomas on-board as Managing Director of Bingo!
Microgaming won Thomas over from specialist lottery and bingo games developer Instant Win Gaming (IWG), where he held the position of Chief Commercial Officer. According to Microgaming’s official Press Release he will “spearheads the supplier’s bingo vertical, assuming responsibility for maximising the value and success of the product, developing the long-term business strategy”.
✓What Does The Future Hold?
The question we have to ask is if Microgaming is on the verge of making a major international expansion push for their bingo product? They have the brand equity, financial power and now the right person at the helm to see them become as well known for bingo as they are for casino.
Microgaming CEO, John Coleman, stated that “Leon will play a leading role as we continue to maximise the value, success and growth of our bingo vertical”. A sentiment echoed by Thomas:
“I am delighted to be appointed Managing Director of Bingo for one of the gaming industry’s foremost entertainment providers. Microgaming has a fantastic platform, and given its scale and reach, it is set to substantially grow the bingo side of its business.”
Looking at Thomas’ resume he has made a name for himself as a go-getter. He has held senior positions at well-known brands such as The Rank Group, Mecca Digital, Caesars, and NYX Gaming. Of particular interest was his role as Tombola’s Managing Director where he established their success in the UK while driving their expansion into Spain and Italy!
With this talk of long-term strategies, a desire of substantial growth in the vertical and Thomas’ track record for development and expansion it appears a Microgaming bingo boom is imminent!
✓Are You On-board?
Do you agree that it looks like we can expect an aggressive expansion in the international bingo sector by Microgaming under the guidance of Leon Thomas? Join the GamblersPick Community and let us know your thoughts on the topic.
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