Finland, Netherlands, Sweden and the UK Benefit from Trustly Express

Industry-leading payments solution company, Trustly, launched their newest product in the UK and three more European markets. The Swedish payments institution introduced Trustly Express, their A2A solution that cuts transaction times in half. This marks another step toward the goal of a cardless society, according to Trustly. 

By utilising digital identification tools, Trustly continues to add to their payments profile that includes the revolutionary Pay N Play product for safer and more efficient solutions in the igaming sector. Operators in Sweden, Finland, the Netherlands, and Brittain now offer this new account-to-account solution with minimal steps at checkout. 

Trustly aims for a new global standard with better, faster, and more convenient solutions like Trustly Express. 

 Twice as Fast 

Trustly Express enables platform providers to give their loyal patrons a streamlined payment solution. Merchants within the Trustly network significantly improve their customer experience through the high-speed transactions built on top of the bank’s PSD2 APIs. Returning users benefit from a significant reduction in the number of steps to complete payments. 

Typical payment procedures require a five-step process that involves two Strong Customer Authentications (SCAs) for identification confirmation. Trustly Express allows returning users to complete the transaction in two steps. A debit payment through this solution entails a transaction flow of a single confirmation page and one SCA step, typically as a biometric confirmation like a fingerprint of FaceID.   

This produces customer loyalty for operators and the improved experience for the end-users drives increased conversion in the regulated markets. 

 Pioneers in Digital Payments 

As payment solution leaders in the online gaming space, Trustly continuously improves player experiences by offering game-changing innovations like Trustly Express. 

Johan Tjärnberg, Group CEO of Trustly, commented on the new product, “Launching Trustly Express is another key step forward in our offensive plan to deliver superior value to our merchants with the key aim to enable them to further accelerate their growth. Being one of the first movers since A2A’s inception we are committed to continue being a game-changer in our industry.” 

The Stockholm-founded company offers leading online banking payment services throughout the globe with industry-specific products like Pay N Play. This unique technology allows players to register faster through streamlined KYC processes, facilitate instant deposits, and enjoy lightning-fast withdrawals. The revolutionary industry-first inspired leading providers to adopt the service and most top online casinos offer the Pay N Play solution to patrons. 

 Pay and Play the Trustly Way 

Ciaran O’Malley, VP of Partnerships at Trustly, explains that their Pay N Play product revolutionised the gaming industry with a streamlined onboarding process. European operators benefit from the service thanks to increased access to biometric identification and how payments merge with digital identities. O’Malley explains these innovations increase ease of use and reduce identity fraud at the same time. 

Since its inception in 2008, Trustly expanded to become a global leader in the online payments industry. Their high-speed and straightforward account-to-account transactions enable merchants to offer attractive payment solutions and unrivalled onboarding processes. Handling over $21 billion in transactions during 2021, Trustly can manage the entire payment process with 6,300 banks in over 30 countries. 

The world’s top online casino providers trust the Swedish company to link them directly with their customers’ bank accounts. Trustly is a market leader in digital transactions with multiple offices in Europe employing over 500 staff. Trustly Express is one more feather in the innovative payment solution company’s cap.