GiG to Find Out ‘Hooyu’ Are in Record Time with New Deal

Speak to avid online gamblers around the world and ask them what part of the casino gambling process they find the most tedious and the answer will often be the same – “KYC!”

Well, the Gaming Innovation Group (GiG) have gone to great lengths to curb this irritant and streamline the KYC process on their online casino platforms, by partnering in a deal with another innovative service solution, called Hooyu.

 Who Are You, Hooyu?

Hooyu is a world-leading identity confirmation provider, who offers businesses the opportunity to streamline KYC protocols at all points of a customer’s lifecycle on their platform.

The company offers a service that provides customisable UI and UX tools for the purpose of validating Identity documents, facial biometrics analysis and verification, proof of address, and even source of funds information verification if needed.

The technology used by this service provider is so ahead of its time,  it is able to reduce the KYC procedure on a casino platform to mere minutes, for a procedure that would have normally taken hours to fulfill.

 The Customer is Key at GiG

Mark Weston, the Head of Payments at GiG has re-iterated their views to keep their customers happy. He states:

“We listen to what our customers want and they tell us a fast and easy process [of KYC] is key. Hooyu brings us a huge saving in manual effort that allows us to scale further and lets us focus on providing the best games and experience to our customers.”

So, while KYC and various other protocols cannot be curbed, due to regulations in the industry, there is no need for giant casino and sports betting platforms, like those owned by GiG, to have to be distracted from their main focus - to ensure that players are getting the best games possible. In fact, improving the KYC procedures is tantamount to customer satisfaction. We all know that happy customers will always return for more of a ‘good thing’.

 A Revolution in Gambling Solutions

The outsourcing of administration to a company better suited to handle the mundane task is a revolutionary approach which is sure to turn the KYC process in the industry on its head.

Painless verification of players is key to customer satisfaction, allowing players to embrace what really matters, instead of enduring hours of waiting each time they request their first withdrawal from an operator.