Industry-First Esports and Crypto Casino Partnership Announcement

The well-known crypto gambling company Coingaming Group was recently rebranded to Yolo Group. The driving force behind the decision was explained to be a new focus on diversification.

Yolo Group CEO Maarja Pärt said:

“Yolo Group is about bringing next-level innovation to gaming, fintech, blockchain, and many more sectors, all the while ensuring our customers are kept at the centre of the universe.”

We now have the first fruits of this fresh multi-channel vision, the announcement of a partnership with one of the largest and most established American esports organisations, Evil Geniuses (EG).

 Esports and Online Gambling Unite

The agreement will see Yolo’s primary cryptocurrency casino, Bitcasino, become the proud sponsor of the Evil Geniuses Counter-Strike: Global Offensive (CS:GO) team.

Head of Bitcasino Kaupo Kangro said:

“We love Evil Geniuses’ passion and forward-thinking approach to everything they do. They have been changing the game for more than 20 years, which is why they make the perfect partner for Bitcasino. They’re true pioneers who share our values for fun, fast and fair gaming. It’s an honour to see the Bitcasino logo on the EG jersey, and we’re excited about the great content that we will be partnering on for Evil Geniuses fans around the world.”

In a groundbreaking sponsorship agreement, the new EG jerseys will all sport the Bitcasino logo as of the Blast Premier Fall Showdown, one of the most viewed CS:GO tournaments of the season.

 Establishing Deep and Abiding Ties

While the partnership begins with the sponsorship of the EG CS:GO tournament jersey there is far more on the horizon for esports fans this opening gambit.

EG and Bitcasino have been working on putting together an entire roster of entertaining content which includes:

1. CS:GO programming including a custom created map EG pro and content creator Tarik Celik, featuring familiar B-site locations where players will race against the clock in mobility obstacles and accuracy challenges.
2. The map will not only be streamed by EG CS:GO players but fans too can download the map now through the Steam game store.
3. A free-to-play game created exclusively for Evil Geniuses by Bitcasino.

There are also plans for a prediction game where esports fans will be able to submit their favourite personal gameplay moments with EG CS:GO and DOTA 2 players being challenged to test their game acumen by predicting the outcome.

With such a strong fan-centric, but not online gambling focused, start the relationship between Bitcasino and Evil Geniuses it will be interesting to see how the partnership evolves and if it can succeed in cross-pollinating two very niche player groups.