Kindred Launch 2020 "Stay In Control" Campaign With Wayne Rooney

The Kindred Group have kicked off 2020 by reinvesting in their commitment to foster Responsible Gambling among the gambling community.

“This is part of our commitment to the moral and financial responsibility we have to tackle problem gambling effectively in 2020 and beyond”

Their primary outlet for this message is a brand-new Stay In Control campaign, which will feature a series of talks and insights into the lives of high-powered sports stars and their real-life experiences with problem gambling and high-stress situations.

 Wayne Rooney Opens Up

Love him or hate him there is no denying that Wayne Rooney is a football legend. He holds the record for being England’s highest-scoring player with 53 goals and is infamous for being only one of two England players to receive multiple red cards.

In a heartfelt conversation, Rooney opens up to Scott Davis, former footballer and recovered problem gambler, about his brush with problem gambling and how he had to choose to be disciplined about not repeating past mistake – both at the tables and on the field.

 Top Tips For Responsible Gambling

The format for the Stay In Control series is fantastic. As Davis and Rooney discuss their personal experiences with gambling Kindred choose to highlight key tips for safe gambling. This first video offers the following sage advice:

1. Never Gamble When Bored, Tired Or Stressed
2. Keep Track Of All Your Bets, Using The Bet History Feature
3. Set Deposit Limits So You Don’t Chase Your Losses
4. Set Time Limits On Your Play & Take Frequent Breaks

The video closes with Rooney advising:

“Know Yourself, Know Your Limits, Gamble Responsibly.”

 Following Through On The Field

Kindred’s campaign is not limited to only spreading their message of Responsible Gambling online, any football teams sponsored by 32Red casino heavily features Responsible Gambling branding.

This aligns with their ongoing partnership with Derby County’s Community Trust (DCCT) where they use the community’s love of the game to create a safe gathering of likeminded individuals where they can share their stories and create local problem gambling support groups free of any stigma.