LeoVegas has increased its influence in the online gambling industry by turning to the development of original casino games through its brand-new game studio start-up, Blue Guru Games. Read on to learn more about this new initiative.
It is evident that LeoVegas is out to claim the lion’s share of the iGaming market for themselves. The company’s latest actions are a bold statement of this intent and one that will keep their competitors on their toes going forward.
The operator has invested in the development of its own suite of casino games, however, not by partnering with third party providers. Rather LeoVegas will accomplish this task by way of a new studio start-up, Blue Guru Games, of which it owns an 85% share.
Gustaf Hagman, CEO at LeoVegas, was forthcoming with the group’s plans for the venture in a lengthy press statement that read:
“For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own. Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy. These may be everything from niche, local games for individual markets to broad international games. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time.”
The last little while has been a busy time for LeoVegas. The group has invested greatly in its growth through the acquisition of several companies in the digital betting sphere. This is all part and parcel of a strategic plan to fast-track its status as the ‘King of Casinos’.
Bringing the Pride Home
Blue Guru Games is set up for a good start. Not only does the studio have a big budget behind it, but the team responsible for the project is made up of creative professionals with over 20 years of casino game development experience behind them.
This collaboration of resources provides an undeniably positive forecast for the company which holds to an ambitious production goal of at least 20 new titles over the next two years.
These games will be a welcome addition to the myriads of games already on offer from 60 other game providers at LeoVegas right now. Unlike the rest, these titles will boast designs specifically catered to the exclusive needs of the loyal LeoVegas player base. While some of the offerings will remain unique to the LeoVegas game listing, others will be made available for other casinos to include in their portfolios.
This praiseworthy development is exactly what a hungry online gambling business needs to remain on the cutting edge of entertainment. Fresh ideas combined with a strong drive are always a recipe for success.
Closing Thoughts
The LeoVegas brand is already ranked among the best in the business, so its ability to fashion new trends through the creation of innovative games and tools is highly plausible. It is heartening to see that despite recent financial and infrastructure challenges companies like LeoVegas are continuing to pioneer, driving the online gambling industry forward in a positive way.
Be sure to keep current with all the news from LeoVegas with GamblersPick and be sure to load up the platform from our links to play all its new content as it drops.
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