LeoVegas Sets Personalised Deposit Limits for UK Players

LeoVegas, one of the leading igaming platform providers, now offers a highly personalised deposit limit system to players on their UK brands. The Swedish company introduced the concept of their customised instant deposit limits during this year’s Safer Gambling Week.

By applying their proprietary risk assessment technology and incorporating third-party data with their prediction model, LeoVegas can calculate tailor-made deposit limits for respective punters. This initiative further solidifies the platform provider’s goal of offering safe and sustainable gambling services.

 A Harmonious Gambling Ecosystem

Gustaf Hagman, CEO at LeoVegas, reiterated the company’s undertaking toward safer gambling practices. According to him, they are well aware of the relationship between customer retention and responsible gaming principles.

By providing LeoVegas customers with deposit levels that are calculated on an individual level, the casino aids players in managing their gambling habits. LeoVegas Group chief executive Gustaf Hagman said:

“Safer Gambling is one of our top priorities at LeoVegas. By ensuring a safe gambling experience, we believe we are building more sustainable relationships with our customers.”

The calculations will incorporate a formula that includes affordability checks to establish what players can spend on gambling. This limit system will be part of all LeoVegas’ British brands.

 Keeping Track of Customers

They will implement the deposit limit on the player’s profile when they process their first deposit. By using current data from the player’s situation, they will reassess the limit regularly. LeoVegas will keep track of each client’s situation through their risk prediction model and the third-party data, and update their profiles accordingly. Hagman noted:

“New technology has given us the power to refine these interactions and tailor them to our customers’ specific circumstances, making them more personalised and even more effective.”

As part of their existing safer-gambling protocols, LeoVegas utilises AI-powered messaging to encourage punters to make use of safer gambling tools. The group believes that this, in combination with the customised deposit limits, gets players one step closer to the safest and most enjoyable gambling experience available.  

“Personalised deposit limits and on-site messages are examples of new initiatives using AI and innovative technology to make gambling safer.”

Players will continue to receive valuable advice from the AI messaging services across all UK brands, which includes LeoVegas.com, PinkCasino, BetUK, and 21.co.uk.

 Commitment to Safety

Part of the operator’s safer gambling offering is to identify at-risk players before a problem develops. Through an AI system that monitors each player’s gambling behaviour, the team receives a notification of any player who develops potentially harmful gambling habits.

A trained professional from the customer support team will get into contact with flagged clients. The new deposit limit system could also prevent at-risk players from making new deposits.

Keeping their finger on the pulse allows the company to help players maintain control of their gambling habits. LeoVegas is one of many betting operators that aim to educate players on responsible gambling habits. This type of initiative reaffirms the company’s commitment to making online gambling safer.