LeoVegas Turns To AI-Driven Safer Gambling Messaging

One of the best things about the licensing and regulation of online gambling has been the focus and attention that has come to the need for safer gambling protocols.

Many of the leading online casinos go out of their way to provide players and interested parties with access to information about problem gambling, local help resources and handy tools like the ability to self-exclude from gambling.

 LeoVegas Go All In

Rather than simply host a page about responsible gambling on their gambling website LeoVegas have chosen to build a completely standalone website, LeoSafePlay.

The reason for having a separate website from the casino is that it allows those in need of assistance and information to safely learn about compulsive behaviours without being tempted to gamble.

The comprehensive safer gambling portal offers an array of valuable insights and tools including descriptions of what it means to set a deposit limit, how loss limits work, the value of time alerts and even the various self-exclusion options that are available. Each of these sections has a link to the relevant page on the LeoVegas website so that the player can trigger the required action as simply as possible.

They also offer a self-assessment tool for players who are not sure where they stand but would like some clarity on whether they are straying into “at-risk” territory.

 Execution Is Everything

While good intentions mean a lot the real test of any online casino provider is their commitment to executing on the plans they have set out.

LeoVegas CEO Gustaf Hagman said:

“We want to offer our customers an entertaining experience in a safe gaming environment, and I am very proud that we now use this space to draw attention to our gaming responsibility tools. Personal messages early in our customer relationships are important to increase knowledge about responsible gaming and build continued sustainable customer relationships.”

LeoVegas have recognised that one of the main limitations in assisting at-risk gamblers is their ability to reach out to their player base en masse and in a timeous manner. To this end, they have announced that they will be using machine learning to better meet the needs of those seeking assistance.

This process will begin with customers in Great Britain receiving AI-generated safer gambling messages. These will begin as information packets and escalate into more specific areas based on player behaviours such as losses, spend and time in the casino.