Monopoly GO Mobile Game Shocks with $1 Billion Earnings Reveal

Monopoly Go is the fastest mega money-making game to hit the mobile gaming market since the popular Pokémon GO title launched. While they may share the same naming convention and revenue generation capability, they are, in fact, not related at all.

Where Pokémon GO was a revolutionary step forward in game development, melding augmented reality and the traversal of your actual neighbourhood, which was tracked using your mobile phone's GPS integration, Monopoly GO is a standard dice-rolling game.

 Nostalgia Continues to Drive Revenue

If there is anything that we have learned over the past few months, it is that the modern audience craves nostalgia. Anything that reminds us of our childhood and engages us creatively will make money.

We saw this with the Barbie movie making over $1 billion at the box office and Fortnite's OG Season, which brought back the Chapter 1 maps, resulting in 44.7 million concurrent players at its peak – the highest concurrent player counts since its launch just over six years ago.

Monopoly GO follows this trend, generating over $1 billion in earnings from in-game microtransactions in just over seven months!

Hasbro CEO Chris Cocks said:

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“In partnership with us, Scopely created a super fun and engaging game that is breaking records in a highly competitive market — it’s one of the only mobile titles in history to earn $1 billion in under a year.”

This achievement was even more impressive because the mobile game was released to very little fanfare. When Niantic’s Pokémon GO launched, it was a global event. At the same time, Scopely's Monopoly GO barely received any mainstream coverage and a smattering of YouTube videos from smaller gaming channels looking for unique content.

Players Are Loving the Gameplay Loop

Despite its unintentional soft launch, the fact that the mobile game has raked in over $1 billion in revenue from its player base speaks volumes about its appeal.

1. It is the first mobile game to reach $1 billion in under eight months.
2. It has been downloaded over 100 million times.
3. Its player base spans more than 120 countries.

However, it is the gameplay stats, released as part of the earning call, that show that the developer made an engaging and entertaining mobile game:

1. Players have ‘Passed Go’ more than 40 billion times since launch.
2. The 'Go to Jail' feature has been triggered over 6 billion times.
3. They have invited more than 150 million friends to join the game.
4. The game has been completed more than 2 billion times.

With those kinds of stats in less than a year, it is clear that players are enjoying the game and not just dropping in for the nostalgia bait and then running off to play something else.

 Casino Fans Adore Playing Monopoly Too

This is not the first time that the Hasbro-owned Monopoly license has grabbed the attention of the online casino community. If you have great memories of the game but want something that aligns more with your tastes as an adult, we recommend checking out Monopoly Live by Evolution Gaming.

Enjoy an excellent Wheel of Fortune game with the chance to be transported to a magical 3D board game world where you spin to walk your way from block to block, buying buildings, avoiding jail and raking in wins of up to 10,000 times your bet.

If you prefer to keep your Monopoly-themed casino games in the online slots category, why not check out the ‘In This Article’ section below, where we link to  Slingo Monopoly Slot, Monopoly Dream, Monopoly Rising Riches, Monopoly 250K and Monopoly on the Money.