Denmark's gambling regulator Spillemyndigheden launches Pokerfjæs video campaign to inform Denmark’s problem gamblers of the helpline that is available to them and their families through StopSpillet.
Denmark’s gambling regulator Spillemyndigheden has taken to social media, streaming services and television to address the issue of problem gambling.
Director of the Danish Gambling Authority, Birgitte Sand, said:
“The purpose of spending resources on a nationwide campaign is first and foremost to increase the Danes’ awareness about StopSpillet. We want to make the Danes aware that there is an impartial, confidential and free helpline for players, relatives and professionals. It is crucial that all Danes know that help is available if you – or someone you know – have ended up in an unfortunate situation due to gambling.”
Rather sticking to articles and static advertisements promoting StopSpillet, the Gambling Authority’s guide to problem gambling and addictive behaviour, they have opted for a commendable video-centric approach.
✓Spillemyndigheden’s Pokerfjæs Campaign
The Pokerfjæs ad campaign comprises three 30-second videos that focus on the impact on gambling addiction – on both the gambler and their loved ones. The ad campaign stars three people covering both sexes, varying level of responsibility and a spread of ages.
The films will follow a father, a mother and a young football player, and show the audience through voiceover and behind the scenes footage how they lie to friends and family to cover up their addiction while revealing their inner thoughts and feelings about what they’re doing.
The aim of the campaign is to embrace the reality of gambling addiction while helping those affected by it to see through the shame they feel and seek the help they need through the services offered by StopSpillet.
✓Helpful StopSpillet Features
In addition to the ad campaign, StopSpillet has been working on adding features and offers that will enable gamblers and their families to be informed and assisted as quickly and easily as possible.
September saw them launch a newsletter that will send out information tailored to the recipient’s needs. The current topics on offer include General News, ROFUS, Online Casino, Betting, Poker, Lotteries and much more.
For any Danish gamblers or their families who are in dire need of instant assistance StopSpillet.dk now offers Live Chat support 24/7. Don’t delay, if you need help please speak to someone who can assist you today!
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