Rightlander’s Radar Compliance Tool Sniffs Out Misleading Marketing

When you’re faced with a task too vast to handle personally the smart choice is to rope in others to help you with the heavy lifting. This is exactly the scenario facing gambling regulators around the world, they have set out compliance requirements for licence holders, yet these operators work with affiliates and 3rd party marketing companies to promote their brands.

As is the case in every industry there are a few bad actors who skirt the line of what’s acceptable and others who use that line as a starting point from which to dive deeper into unscrupulous methodologies.

The danger here is that youth and other at-risk parties receive gambling offers they shouldn’t see, and the operator runs the risk of massive fines and even blacklisting through no fault of their own.

How Do You Police the Internet?

To ensure that they are able to effectively counter these non-compliant promotional campaigns the regional regulators have placed the burden of compliance on the shoulders of the individual online casino or betting site.

This means that should an affiliate campaign or media campaign is found promoting to at-risk players or offering misleading incentives the operator, not the marketer stands to be fined or in serious cases run the risk losing their licence.

While online casinos are well versed in offer customer support, dealing with technical issues and handling financial security, they do not have the systems in place to scour the internet for incorrect marketing material and content that can damage their brand's reputation with players and governing bodies.

 Rightlander To the Rescue

This is where industry compliance experts, Rightlander, come into play. Founded by Ian Sims, who cut his teeth in the online gambling niche as an affiliate, Rightlander offers operators the tools they need to effectively monitor the marketing messages being associated with their brands.

Of their latest compliance product, Radar, Ian Sims said:

“Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk.”

Leaning on his deep understanding of affiliate marketing systems and tactics Ian and his team have developed a suite of tailored reports and automated alerts that will ensure these industry bad actors are stopped in their tracks, ensuring a safer gambling environment for your and I will assisting operators in securing their licences and reputations.