SPRIBE Expands UFC Brand Ambassador Program

Crypto casino game developer SPRIBE is most well-known for its flagship Crash game, Aviator. With the growing success of its brand, the company secured a multi-year partnership agreement with the Ultimate Fighting Championship (UFC) in 2023.

At the time, Giorgi Tsutskiridze, Spribe CCO, said:

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“UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone.”

In 2024, SPRIBE grew its roster of product ambassadors by signing three high-profile UFC fighters. Join us as we delve into what makes these agreements appealing and how they are helping SPRIBE grow its Aviator player base.

 Johnny Walker Has Entered The Ring

The latest brand Ambassador to partner with SPRIBE is Johnny Walker, the fan-favourite Brazilian professional mixed martial artist. Fighting in the Light Heavyweight division, the 32-year-old fighter is known for his high-energy fighting style and positive attitude.

Giorgi Tsutskiridze, Spribe CCO, said:

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“Aviator delivers the fast-paced, high-octane action that UFC fans enjoy, and with Johnny on board, we can make more players aware of the game and the explosive gameplay it has to offer.”

With its acquisition of a license to offer Aviator in Panama earlier this year, SPRIBE is working with Walker to bring their games of chance to the Brazilian market. This promotional drive will see Walker headlining several marketing campaigns and special fan engagements as part of a larger Latin American engagement strategy.

More Ambassadors Can Be Expected

Expanding on the original agreement's parameters, SPRIBE has brand-named itself at UFC events and appointed three popular competitors as brand ambassadors.

As Tsutskiridze explained:

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“Our partnership with UFC is proving to be a huge success, in particular the ambassador fund that we have set up. Athletes such as Johnny have a massive following in our core markets…”

The first fighter to join the SPRIBE roster was the UFC light heavyweight champion, Alex Pereira. With more than 4 million online followers and UFC events garnering more than 1.6 million pay-per-views (PPV), the Brazilian-born champion was a no-brainer as their inaugural spokesperson.

The second ambassador they signed was the top contender in the UFC bantamweight division, Merab ‘The Machine’ Dvalishvili—only he represents the Aviator crash game, not SPRIBE itself. The Georgian-born competitor is known for his complex mix of martial arts and exciting journey from novice to champion. This journey garnered him close to 1.5 million online followers and a rabid fan base of supporters.

Walker is the third UFC fighter to join as a SPRIBE ambassador since the inception of the developer's partnership with the UFC, and with the success of its initial signings we expect to see many more fighters being added to the fund.