Gaming companies grasp the importance of social casinos, and these free-to-play platforms continue to win players over. Why do gamblers enjoy playing without wagering or winning real money, and where does it fit into iGaming?
The online gambling industry continues to grow rapidly, with more punters choosing remote wagering daily. Although social casinos were around long before the pandemic-driven boost in iGaming, these free-to-play casinos remain an integral part of online gambling technology. Wondr Nation, the new gaming and entertainment company, believe that social gambling is a space to keep an eye on.
The new iGaming company partnered with Ruby Seven Studios in a relaunch and rebranding project, introducing the FoxPlay Social Casino. Users can look forward to more than 100 casino games and enjoy cashless gambling, where losses or gains are merely outcomes of social games.
Excellent quality games boost player engagement on social casinos, and the upside is that they keep their hard-earned money.
Fresh Eyes for a Revamp
Although social casinos lack monetary incentives to attract players, their popularity continues years after the first ones arrived on social media platforms. The simple reason for its success is the thrill players get when triggering a win; this is a key engagement tool for any iGaming company.
While commenting on the launch of FoxPlay, Anika Howard, Chief Executive Officer and President of Wondr Nation said:
"Alongside our selected partner, we designed FoxPlay Social Casino to provide the excitement, entertainment and engagement that social casino players are looking for.”
Michael Carpenter from Ruby Seven Studios expressed the superior services offered by Wondr Nation. Along with its management services for social casino platforms like FoxPlay, the company portfolio extends to iGaming implementation, social casino management, marketing and digital strategy, marketing operations, website and mobile app development and management.
With its expertise and fresh approach, Wondr Nation is keen to provide players with unsurpassed play-for-fun casino entertainment.
Real Casino Favourites with Mock Money
It might sound counter-intuitive to gamble in free casinos where no real currency exchanges hands, but social gambling isn't new. In fact, certain jurisdictions include the act of social gambling between friends and family in their homes as part of regulatory specifications.
Consumers who enjoy the excitement of wagering on an unknown outcome, or playing skill games like poker without risking money in the process, drive the rise in the social casino business. This technology allows those uncertain about what casino games to play to enjoy practice runs without losing money. It is an essential tool for the success of the iGaming industry.
Among casual mobile gaming, social casinos are a top choice for players worldwide. What may come as a surprise is the revenue earned from social casino platforms. Although players do not use real-money bets to play their favourite games, the platform usually has options to purchase more coins, and some use tournaments to create global community events. Loyal players participate in contests and purchase packages to increase their credits for bigger bet options and a greater enjoyment factor.
Popular and Fundamental
Social casinos offer the iGaming industry an exciting opportunity, and if applied correctly, the technology showcases what consumers can expect from top-tier licensed operators. It brings the entertainment factor of online gambling to users without the pressure of risking their hard-earned money.
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