Graphyte aim to revolutionise how we look up information when visiting online casinos and sportsbooks with their AI-driven search tool, Smart Search.
When a game-changing new product or technology hits the market, it is easy to wonder why you weren’t the one to come up with it? However, it is the ability to pick out the real needs of a market from amongst the noise and then deliver a simple and effective product that serves said need, which is the mark of true genius.
It appears that Graphyte, a leading software as a service (SaaS) company in the gambling space, may just have stumbled upon one of the ingenious aha-moment products.
Revolutionising Onsite Search
The team at Graphyte are without a doubt super smart, perhaps even Big Bang Theory smart, because they have taken a longstanding frustration for people in the online gambling industry and delivered an easy to integrate turnkey solution to address it.
Damien Evans, Graphyte CEO, explains:
“An effective search engine should be seen as standard for any digitally-focused operator, regardless of industry. So, we decided to build Smart Search, our AI-powered search engine built exclusively for sports and gaming operators. It is truly plug-and-play, with a typical set up taking under a week to have a full-featured search engine available on site.”
Their AI-driven onsite search solution will allow online casinos and betting sites to quickly and accurately return search results that will encourage players to continue using their sites rather than leaving to visit Google for “better help”.
This sounds almost too good to be true, but Graphyte boast that their system can return more than half a million search results, regardless of the size of the searchable data set, in less than 10 milliseconds.
This has immeasurable value to the gaming industry, especially in markets where current data plays an important part in the experience, such as when betting online live sports events.
What’s In the Toolbox?
Graphyte has provided a list of tools and features for those tech-heads among us who are always keen to delve into nitty gritty of what such a “fit-for-purpose” solution has to offer.
Not only that but it is fully customisable in terms of translations into multiple languages, it manages all current currencies and can be personalised with any rules or custom search parameters that you can imagine.
If Graphyte are successful in gaining widespread adoption of their Smart Search product we could finally see the day when you can truthfully click ‘Yes’ in response to the question “Was this article helpful?” when looking up information on your favourite casino or sports betting website.
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