With the incredible community that sprang up around live dealer casino games and the growing video game streaming industry, it was no surprise that gambling streams became popular on platforms like Twitch. No one could have predicted the combination of online gambling with the soothing medium of ASMR.

✓What is ASMR?

At some point, most people experience a scalp-tingling response to another person's voice, a particular piece of music or, more uncommonly, a response to a visual stimulus. The experience is unexpected, a little bizarre, but oddly enjoyable.

This involuntary response to an external stimulus is referred to as an Autonomous Sensory Meridian Response or ASMR.

The Oxford dictionary defines ASMR as:

“A feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, as experienced by some people in response to a specific gentle stimulus, often a particular sound.”

In ASMR parlance, anything that causes a person to have this tingling response is known as a trigger. The Oxford definition notes that these triggers can include "whispering voices, paper tearing, and scalp massage”.

✓ASMR Streaming Becomes Big Business

While many ASMR videos and streams are simply a way to relax and even fall asleep, thanks to the inherent feeling of well-being that accompanies it, it is a thriving business sector with a decidedly adult slant.

Many attractive men and women have taken advantage of the simulated intimacy of ASMR, specifically the ear whispering triggers, and enhanced its appeal by adding skimpy outfits, quasi-erotic settings, roleplaying scenarios, and ear licking. The latter has become incredibly voracious given the development of special dual-sided ASMR microphones shaped like ears on a head.

Infamous Twitch streamer and ASMRtist (a term that blends “ASMR” with “artist” to describe creators of this niche), Amouranth is said to earn more than $10 million per year from the audience she built by creating adult-orientated ASMR content.

While she is one of the better-known ASMR content creators, she is by no means alone in this endeavour. An ASMR industry estimate claims that as many as 500,000 channels on YouTube may have posted more than 25 million videos.

According to StreamCharts, the top five AMSR streamers on Twitch in 2022 alone have generated a total of 710,665 hours watched. To put this in context, this equates to more than 29,600 days of watch time in less than six months.

✓The Rise of ASMR Online Gambling

When there is a willing audience and money to be made, we can always expect the internet to meet that need. In this case, we have begun to see YouTube ASMR casino videos being posted to YouTube and other video platforms.

Mostly, these videos are not real money gambling as the ASMRtist is roleplaying a scenario where you, as the viewer, are welcomed to their imaginary casino and walked through several casino-related scenarios designed to highlight various triggers.

These triggers can include a whispered welcome by the casino boss and an introduction to the elements on the table, such as clinking the chips, shuffling the cards, and caressing the felt table. Thanks to the high-quality microphones and some post-production magic, these sounds are amplified to be easily heard.

Given the popularity of both mediums, there appears to be an untapped market for online casino gambling streams with an ASMR spin. Where most gambling streams focus on the hype and excitement of Online Slots, a more relaxed table games approach could very well find a lucrative audience in ASMR fans.

✓What is Unintentional Casino ASMR?

Alongside these ASMR casino roleplay videos, there has also been an increased number of videos labelled as "unintentional casino ASMR". These "unintentional" videos are a popular subsection of the ASMR industry where users post content of everyday events such as speeches, someone doing woodwork or even something in nature where the activity creates an incredible ASMR-like experience.

In the ASMR gambling niche, this has often come from players recording their interactions with live dealers. A live dealer with a pleasant voice who makes smooth sweeping movements on screen and has a card or chip technique that creates brushing or scraping sounds can inadvertently trigger ASMR responses in their viewers.

Once again, this unexpected content niche could be a fantastic way for a savvy online casino to grow their social media presence by recording and sharing their live dealer gameplay as ASMR content.

If starting your own YouTube channel filled with unintentional casino ASMR videos appeals to you, why not check out our live dealer casinos section to find the best sites to join and record today?