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The Recipe for a Successful Online CasinoBy Shane Addinall Aug 19, 2022What makes a great online casino? Does it come down to luck, or is there a recipe for success? Let’s take a look at what makes a successful online casino and which ingredients are necessary.
Some online gambling platforms have the secret, and through consistent efforts with continued improvements, they provide punters with unsurpassed remote gambling. Others choose shortcuts, and it shows in the results.
Let’s unpack the essence of a successful online casino and discover what it takes to present players with the best gambling entertainment available.
A Spoon Full of Insight
Although some think so, not every Tom, Dick, and Harry can create a thriving online casino. Core requirements for an igaming platform’s success lie beneath coding skills and game titles. The company must have the industry know-how and understand its players.
Location is the obvious difference between land-based casinos and remote gambling platforms, but other factors differentiate the two as well. Loyal fans of land-based gambling facilities prefer the sights, sounds, and smells of a physical casino. Land-based casinos are vehicles of entertainment experiences that surpass mere gambling. On the contrary, online gamblers enjoy having their favourite casino games at their fingertips instead of travelling to a far-off destination.
If an online casino founder understands their target audience at a much deeper level, it allows them to attract loyal players. Every detail, from graphic work to regulatory compliance, is key in hosting the best online gambling and those who get it right land on lists like GamblersPick Select.
Time to Get Technical
Soft skills are essential to lay a solid foundation for establishing a top-tier casino, but tech innovation led to the first and best online casinos. Those who apply it correctly end up on the road to success.
✓ Buckets of Tech Talent
online casinos rely on two senses - sight and hearing - although the latter is not as crucial as the former. With this in mind, platform providers must tap into the creative-tech employee pool and build the best possible design team they can afford. Platform design has so much to do with a casino’s success, and proper talent can help set it apart from the rest.
✓ A Generous Amount of Design Work
The landing page of an online casino is akin to window displays in retail stores. Well-thought-through branding, colour schemes, and language that speaks to the target audience are key ingredients for this section of the casino. If mixed correctly, it attracts the right players and helps to grow the casino’s following.
What a customer experiences after the landing page are just as important and will determine whether they sign up and become a loyal player. Thanks to continuous improvements in technology, casino developers can create platforms that perform at optimum speed. Along with speed, a user-friendly interface leads to successful sign-ups. Easy-to-use websites have much higher conversion rates than complicated ones.
The basic rule is that when players find it easy to navigate the platform, they enjoy it more and are likely to return. So, if it looks good and the layout enables easy navigation, chances are it will succeed.
✓ Blend In Trusted Payment Solutions
Land-based casinos accept various payment methods like cash, debit, and credit cards. Online casinos have the added advantage of various payment solutions like e-wallets and cryptocurrency. Because online gambling is a global phenomenon, operators must take care to select reputable payment providers and ensure the players in their area have enough options to choose from.
Verified payment methods that make it easy for players to deposit money to their profiles lead to customer satisfaction. Reputable online casinos offer players deposit solutions according to the region they are in, and most countries allow debit cards, EFT, and e-wallet solutions.
One area where many platform providers see their creation fall flat is when players need to make a withdrawal. Withdrawal options must be straightforward with no unnecessary delays, and Ts & Cs should not limit players in this area. Before depositing money with any casino, read through their payment terms. Here is a list of various payment methods.
Casino providers must offer players payment solutions in their local currency. Therefore, the platform must accept all currencies from the various jurisdictions it provides services to. This means that the platform needs robust software. Cryptocurrency is a recent addition in this area, and certain punters prefer this above all. Savvy operators accept payments and withdrawals in Bitcoin and altcoins. These are our top-rated bitcoin casinos.
✓ Combine with Reliable Security
Regulations stipulate that gambling platforms need to follow specific customer verification protocols. This means that players divulge sensitive and personal information during the sign-up process. It is essential that operators use the highest level of security on their websites, and encryption is one factor that helps with this.
All licensed casinos must maintain specific security levels or forfeit their legal status. This includes SSL certification, represented by the HTTPS in front of a website name. Games securities are very important as well, and we cover that a little later in this article.
The Secret Ingredient
Without this, online casinos should not exist, and players must avoid unlicensed platforms at all costs.
✓ Reputable Licensing
Once a gambling company has all the above ingredients, it needs a valid license to operate in jurisdictions where online gambling is allowed. Although some areas still prohibit remote gambling, many global regions allow licensed operators to provide games of chance.
The most reputable gambling authorities include, among others, the UK Gambling Commission, the Malta Gaming Authority, Gibraltar Regulatory Authority, and more regional inspectorates. Depending on the area the casino will focus on, it may need regional licensing like those from the Dutch gambling authority or the Swedish inspectorate.
GamblersPick can help you find the best option with our list of licensed casinos in your area.
Creating a Wager Sensation
With innovative and talented staff on board, excellent design work done, and the correct licences in place, an operator can nearly launch the website. One essential ingredient still missing is a games library. Here, the right software providers lead the way.
✓ Stir in Excellent Content
There are many software providers in the igaming industry, but some enjoy much more fame than others. This is either because they have a knack for creating excellent content or because they have been around the block. Remote gambling veterans spot the best Game developers through experience with their casino titles, but novice players must sift through the massive variety to find the best options.
The best online casino platforms ensure a solid mix between quantity and quality to provide a variety of enjoyable games. Variety speaks to different personalities and allows the operators to cater for a broader audience. By purposefully picking the best software providers, operators also make sure the RNG technology is sound and verified. This provides peace of mind to players and ensures fair gameplay.
With the success of the igaming industry over the last two decades, we are spoilt for choice with top software providers. Depending on the games a player prefers, the best content developers include NetEnt, Playson, Evolution Gaming, Evoplay, and Microgaming, and the list continues.
Take Extra Care with These
Although essential to the platform’s success, these ingredients set an excellent operator apart from the mediocre and terrible ones.
✓ Social Responsibility
Although a small part of the gambling community suffers from compulsive gambling disorders, one instance of gambling harm is too many. Because of this, gambling regulators expect a certain level of social responsibility from their licensees to ensure player protection is a priority.
The most common feature in this area is a self-exclusion option, but certain regions enforce wager, deposit, and loss limits as well. Operators must do everything in their power to minimise gambling-related harm, and this includes reaching out to players who display risky gambling behaviour.
✓ A Touch of Customer Support
Because most reputable gambling operators provide services across the globe, multi-lingual customer support with 24-hour accessibility is a key ingredient to building lasting relationships with patrons. The best platforms have effective solutions in this area where friendly service agents solve any reasonable challenges a customer might have.
Quick solutions like AI-powered live chats or agent support via a live pop-up streamline the process and allows players to get what they came for, gambling entertainment. Customer service is a make-or-break area for any business, but because of the variety of platforms players can choose from, this is even more crucial for online casinos.
✓ Drench in Attractive Marketing
Marketing includes smart ads accessible to the target audience, and exciting bonus offers to get them started. Here, operators need to comply with individual regulators’ specs. Regardless of how many offers a player can get, the quality of the marketing tools allows online casinos to increase their market share and rewards players for supporting them.
Have Your Cake, and Eat It
When an online gambling platform has all the above features, it makes for the perfect remote casino experience. At GamblersPick, we only recommend the best providers in the industry and help punters avoid disappointment with dicey businesses.
Reputable casinos will have good ratings and will always have the right licenses in place. By checking for the right things, punters can enjoy unsurpassed gambling and perhaps win big.
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