The internet is not unfamiliar with mainstream celebrities, streamers, and other content creators who do crazy things for views. It’s also a rich advertising sector for brands that don’t mind being seen as edgy because while the stunts are nuts, their viewership is unparalleled.

The reality of online advertising and marketing is that more eyeballs mean more sales as long as the content isn’t destructive to your brand. We saw this where Drake promoted Stake Casino using a fake drone outrage video on the X.com social media platform.

Lavish Lifestyle or Slavish Pursuit? 

Recently, gambling and fitness streamer Togi appeared on The Iced Coffee Hour, and inadvertently spilt the beans on how far crypto casinos are willing to go for airtime from these extreme entertainers.

The finance podcast features a unique series of guests and often delves into their personal views on finance, spending habits, hits and misses regarding investments, and other intriguing money drama. 

Togi was brought on to discuss a crazy video project called the Road to $10 Million, where the podcast title promised to reveal “How Togi Made (And Blew) $10,000,000 In 90 Days”, which includes everything from selling one of the worst paintings you’ll ever see for around $150,000 and what part Online Slots and other casino games played in this wild misadventure.

 When Does Marketing Cross a Line?

What would become the Road to $10 Million was initially a gag project where Togi intended to gamble and lose $5 million. However, as it goes with games of chance, the tren-fueled gym bro beat the odds and ended up making $1.5 million while playing online slots rather than losing his shirt.

The win kicked off a plan to rather see how Togi could make millions, seeing as how the joke about him losing millions had already failed. The podcast co-host Jack Selby paused the fast-paced conversation to ask an insightful question: “Do you have $5 million to lose?”

Togi simply replied that it would have been debt, explaining:

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“I borrow from Roobet, and the casinos in Vegas. Well since I work for Roobet they give me 0% interest, that's why it's cool, cuz 5 million it's like I'll get to it guys.”

Most regulated markets take around 15% of gross gaming revenue—this only considers player wins and losses, not other costs like staffing, licensing, bank fees, and other core business costs. Crypto casinos not operating in these licensed territories logically have far bigger budgets for marketing and promotions. 

It does raise the question of whether it is ethical to front an influencer in his twenties, regardless of his levels of success, with a $5 million line of credit (even with 0% interest).

Also, is it ethical to showcase this over-the-top spending, knowing it's all smoke and mirrors?  Regulated casinos must clarify when it's house money and explain the odds. Here, the casinos, via their ambassadors, are running amok unchecked, only further raising the hackles of igaming watchdogs, causing them to clamp down on licensed operators, and making it harder for crypto-gambling to be considered for regulation.

 Licensed Casinos Are Still the Best Choice

We love cutting-edge technology and believe that well-managed bitcoin casinos are an important part of allowing players the anonymity and global access they desire.

That being said, we still believe that licensed local casinos are the best option for players who want safer gambling, dispute resolution, transparency in terms and bonus offerings, and the ability to deposit and withdraw using local banking methods.