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2022 Revenue Growth for Denmark’s Gambling Industry
By Shane Addinall Apr 03, 2022 IndustryStatistics based on January and February for 2022 show how resilient the Danish land-based market is. Numbers clearly indicate how punters returned to their preferred brick-and-mortar casinos once their doors opened.Denmark reports an improvement in Gross Gambling Revenues (GGR) for January and February this year. The slight increase in takings comes from a tremendous jump in revenue from land-based casinos. Sports betting and remote gambling recorded lower GGR compared to the same period in 2021.
The country generated DKK1.05 billion in gambling revenues over the course of the first two months, which is a 16% increase from 2021. Before pandemic-driven closures, slot machines and brick-and-mortar casinos recorded figures in line with 2020.
Resilient Land-based Sector
Denmark’s Gambling Authority, Spillemyndigheden, published the results for the country’s gaming revenues. An overall increase shows signs of an industry recovery underway, although online casinos and sportsbooks experience a slight decline in revenues.
GGR from land-based casinos and slot machines accounted for 15% of the total GGR recorded at DKK162 million for the period. Gaming machines recorded DKK109 million in gross revenue for February, which is nearly on par with figures from 2020. Brick-and-mortar casinos recorded no revenues for January due to closure, while only certain machines took wagers.
These verticals had highly unstable trading in the past two years because of COVID-19 closures and restrictions. The massive 400% increase from January to February follows the move to full trading for the sector. Land-based casinos and machines offset the decrease in revenues from other verticals.
Less Online Gambling and Sports Bets
Although online casino revenues experienced a minor decrease of 0.2% for the two months, the segment continues as the strongest contributor to gambling revenues in Denmark. Online casino total GGR for January and February 2022 amounted to DKK475 million. A notable drop in revenues took place from DKK261 million in January to DKK214 million in February when land-based facilities opened.
Total sports betting revenues for the two months were DKK412 million, with DKK228 million in bets for January and DKK184 million for February. This is a 3.7% decrease in bets compared to the same period in 2021. In February 2022, sportsbooks took a 17% hit compared to 2021, while online casinos generated DKK3 million less in wagers than the previous year.
Despite the lower revenues for the period, online casinos remain in a position of increased growth compared to pre-pandemic figures. Historically, sports betting revenues fluctuate according to seasonal events linked to the industry.
Denmark Maintains Improved Channelling
Part of the Danish Gambling Authorities’ duties is to counter illegal gambling and their annual report on the matter included an industry-wide report from H2 Gambling Capital. Statistics show how Denmark continuously improves their channelling rates, with more Danes gambling on legal platforms than ever before.
The report, which shows Great Britain as the industry leader in channelling, shows how Denmark improved its score from 84% in 2017 to 90% in 2021. Placing the country in fourth position, ahead of Romania, Sweden, and Russia. The 10% of the market that chooses unlicensed sites includes those who gamble with offshore platforms and black-market operators.
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