iGaming Aggregators Unlock Better Player Experiences

Curacao-based games operator and aggregator, Groove Gaming, experienced their best performing year to date during 2021. By signing more partner deals than ever and initiating more operator integrations than during previous periods, the company reached new heights. Yahale Meltzer, Groove’s COO, says this is only a sign of what is coming.

While breaking their records throughout the year, they moved during Q4 to new premises for their global headquarters. As an igaming aggregator, Groove provides casino platforms with slot games, table games, as well as online and live casino games from the best software developers in the industry. Meltzer believes aggregators like Groove hold the key to unsurpassed igaming experiences for players and platform providers alike.

“Our goal is one integration to deliver everything an operator will need to run a rewarding business.”

If their list of achievements for the past year is anything to go by, operators and players should pay attention because specialised gaming hubs are the next big thing. Meltzer is positive that the aggregator community deserves recognition and appreciation for the winds of change they bring.

 Groove Pioneers

The innovative company pioneered a collection of software tools that revolutionised games integration for casino platforms. Presenting ground-breaking technology and services like advanced business intelligence analytics, which matches the preferences of players to content. This breakthrough allows operators to drive revenue while presenting tailormade igaming experiences specific to each region.

Their multichannel B2B solutions present a full circle set of services that encompass igaming business for online and mobile platforms. With one of the strongest technical teams in the gambling industry, they set themselves up with a tremendous operator cluster comprising some of the top names in the igaming sector.

Increased operator profit and the enhanced user experience backs Meltzer’s argument that aggregators are invaluable assets for operators. This double-edged sword will get operators thinking about why they are not taking advantage of what aggregators and their gaming hubs offer.

 More Than Gaming Content

Groove’s holistic approach covers much more than casino games. They are a one-stop shop for casino platforms, and therefore Meltzer advocates the positive role aggregators can play in the gambling industry. Not only does the single API setup make it much easier for the casino to navigate their igaming systems, but the aggregator also acts as an intermediary between the operator and gaming provider.

Casino gaming aggregators like Groove can simplify all administrative processes, as their all-encompassing approach includes game onboarding, powerful marketing tools, plus regulation and compliance processing. The innovations streamline all the background processes with algorithms and automation that are plug-and-play. Meltzer commented:

“Business intelligence combined with specialist services is the next major change to be driven by the aggregation community and we are delighted to have been pioneers in this area. Aggregators are responsible for improving the image of the industry behind-the-scenes as well as being the change agents for improved customer experience and interpretation of data.”

This time and effort relief that aggregators present, free up the casino workforce to focus on delivering an unrivalled gambling experience to their customers.

 A Win-Win

The age-old saying that Time is Money applies here and when online casino operators use the services of effective igaming aggregators, the outcome is clear. Punters can rely on a service provider who will stay abreast of their ever-changing demands and respond to them by offering the best experience available in the highly competitive market.