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LeoVegas Invest €1.1 Million in Social Sharing Platform SharedPlay
By Shane Addinall Mar 30, 2021 IndustryLeoVegas continue to expand their roots in social media and live streaming with a 25% investment in SharedPlay. Is a sharing tool for gambling content a long-term revenue generator or just another digital white elephant?In 2019 Karolina Pelc gave an impassioned talk about the value of social sharing specifically highlighting the fact that in the years ahead it would not only be social casinos that would see their players sharing their content.
Already a well-regarded figure in online casino product development, innovation and future-proofing Pelc has once again proven herself to be capable of melding broader social media and technology trends with tools and services that gambler will adopt with the creation of SharedPlay.
It Does What It Says
The concept behind SharedPlay is a simple one, and their website spells out their mission perfectly:
“To transform solo game sessions into engaging multiplayer entertainment experiences with the community, sharing and togetherness at heart.”
Building on the desire for like-minded people to share the ups and downs of their favourite hobbies SharedPlay provides online gamblers with the tools they need to capture and share pivotal moments in their casino experience.
Pelc commented on the service saying:
“We aim to create the best and most engaging product for making casino more social among players. There is incredible potential in the strong engagement that exists among the new generation of casino players combined with a safe and secure gaming experience.”
These can range from being stuck with a bad beat to finally hitting that once in lifetime progressive jackpot – whatever it is that excites you, blows your mind, or makes you laugh while gambling can now be shared with your friends, family, and fellow punters via SharedPlay.
Eyeing the Lion's Share
LeoVegas is one of the online casino operators who are an active participant in the growing trend of social sharing and live streaming video slots and other casino games.
They have both partnered with existing gambling streamers on channels like Twitch and YouTube while also investing in the recruitment and development of up and coming streamers and content creators.
Their latest press release saw them announcing a €1.1 million investment in SharedPlay. The investment secures them a 25% stake in the company with the option to increase their share down the line – the terms of this additional acquisition were not made public.
Gustaf Hagman, LeoVegas Group CEO, commented on the investment saying:
"We see a new behaviour in the gaming market as well as in many other digital consumer segments - it's about sharing your fun and excitement with your friends, but also with others who have the same interest. The team we are investing in is world-class, and SharedPlay has a unique position with the opportunity to drive the next step in the social casino experience."
Pelc, herself once the LeoVegas Casino director, said:
“LeoVegas is a dream partner, as they are passionate about the gaming experience and innovation in product development and have shown through their other investments that they are proficient at driving growth and creating value.”
Given the status of LeoVegas in the online gambling industry, their investment in SharedPlay speaks volumes of their trust in the potential of the program. It will be interesting to see how LeoVegas implements the social sharing tool into their casino offering and whether it proves to be a long-term winner or a passing fad.
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