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Microgaming Hands Off Quickfire to New Kid On the Block, Games Global
By Shane Addinall Nov 17, 2021 IndustryMicrogaming gives Games Global an enormous head start as they agree on selling their Quickfire distribution business to the company. Established early in 2021, Games Global will have immediate leverage in the industry.Microgaming agreed to sell their Quickfire distribution business to a company that is still in its infancy, Games Global. The Isle of Man gaming giant released an announcement on 15 November to notify stakeholders of the agreement.
John Coleman, CEO at Microgaming, expressed his satisfaction with the deal and noted:
“We are announcing it now to provide sufficient notice and clarity for our partners and stakeholders.”
Games Global Ltd steps into the igaming universe with Quickfire’s portfolio of online games and its distribution business. The deal should wrap up by Q2 in 2022. One of the many advantages they gain from this acquisition is the instant access to global jurisdictions, with Microgaming’s regulation-ready assets.
Microgaming Gives Newbie a Leg Up
By unloading Quickfire, Microgaming is giving Games Global an unprecedented head start in the iGaming industry. The landmark sale not only includes Quickfire’s distribution business and portfolio of online games, which includes progressive jackpot titles, but also a customer base of over 900 gaming brands.
The acquisition gives Games Global international distribution rights to Microgaming’s exclusive gaming content.
Once all the required regulatory approvals are in place, the deal can move forward. Games Global will take control of the IP and distribution business previously known as Quickfire. Microgaming will maintain control of certain customer accounts within their turnkey games platform. Coleman explained:
“This is an exciting deal that has been in the making for some time and which will provide new growth and opportunity for both Microgaming and Games Global. Microgaming will continue to support its core traditional business while increasing its reach with the addition of new business and managed services.”
Microgaming will focus on developing their sports betting technology, as well as the licensing thereof.
The Games Global Era
Established at the beginning of 2021, Games Global Limited is a private capital-backed company. Taking the wheel as the group’s CEO is Walter Bugno, formerly of IGT and Lottomatica. By his side is Tim Mickley, previously from SafeCharge and Playtech, as CFO. The company is on a mission to become a global leader in games content and distribution business.
According to Bugno, Games Global aims to deliver a ‘world-class best-of-breed product and service’.
“We are seeing a very vibrant gaming market at the present across the world, with many new regulated markets coming online. The creation of a new large-scale independent supply chain that Games Global will be has not been witnessed for many years.”
As part of the announcement of the Quickfire acquisition deal, the new igaming company made public that they reached agreements with several parties, they refer to as “Studios Acquisition”. Through this, Games Global will gain interest in and develop a portfolio of games studios located across many jurisdictions.
These agreements with Microgaming and “Studio Acquisitions” will, according to the company’s press release, position them to become a leading supplier of iGaming content. Their portfolio will include over 25 studios with over 3000 games titles, distribution access to 260 existing clients who operate more than 980 gaming brands.
Games Global is only at the start of their journey and they will kick it off with 1100 experienced employees positioned in Europe, North and South America, Oceania, and South Africa.
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