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NASCAR Steers into Mobile Gambling with Penn National Gaming Deal
By Shane Addinall Jul 28, 2021 IndustryThe recently announced partnership deal between NASCAR and Penn National Gaming will see online and mobile betting fans receive access to an exciting new Phoenix Raceway Barstool Sportsbook app offering boosted odds and bonus offers.Unless you happen to be a die-hard fan of NASCAR (the National Association for Stock Car Auto Racing) it comes as a bit of surprise that the always-turn-left motorsport is a multi-billion dollar industry with the top three teams alone being valued at more than $800 million.
While the last 18 months have not been kind to a sport whose lifeblood is the sense of camaraderie and excitement that is only truly experienced by being in a stadium alongside fellow fans the progress made with vaccinations and self-care have set the stage for the industry to rebound in short order.
Breaking New Ground
Despite these challenges, it is undeniable that NASCAR fans are some of the most dedicated followers of any sport out there. Which has allowed NASCAR and Penn National Gaming to partner up for a mutually beneficial online gambling venture.
The agreement will allow Penn National Gaming access to the Arizona sports betting community as the official online sportsbook of the Phoenix Raceway:
Jon Kaplowitz, Senior Vice President of Penn Interactive said:
“Barstool Sportsbook has proven itself to be a market leader in the jurisdictions where it has launched due to a combination of unique offers and a leading mobile experience. This new partnership will allow us to engage a passionate sports fan base in Arizona while having access to a best-in-class sports entertainment facility in Phoenix Raceway.”
Penn National’s Barstool Sportsbook will allow for online and mobile sports betting in Arizona adding the region to the company’s already impressive resume of 42 properties across 20 states.
Room To Grow
As NASCAR works to regain its footing in the market the addition of the Phoenix Raceway Barstool Sportsbook will give them the financial and marketing boost, they need to regroup.
Phoenix Raceway President Julie Giese, said:
“Phoenix Raceway is a state-of-the-art entertainment destination that prides itself on delivering a best-in-class fan experience. Our partnership with Penn National Gaming and Barstool Sportsbook takes this to another level. It will help us continue our mission of redefining the way we engage fans and connect with new audiences.”
For their part Barstool will begin actively promoting an array of available odds, spreads, and NASCAR themed promotions on their website and in the sports betting app.
This will offer racing fans a fantastic opportunity to support their favourite teams and engage with the sports even if they’re not quite ready to face the large public gatherings that NASCAR race days represent.
Fans who do attend these in-person events will no doubt be very aware of the increased attention given to the Barstool Sportsbook with the at-track signage and other displays.
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