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PokerStars Scores Neymar Jr as Cultural Ambassador
By Shane Addinall Apr 24, 2021 IndustryFootball hero, Neymar Jr, joins the ranks of PokerStars.net in a marketing drive set to unite the competitive poker site with the culture of the card-playing community. Read on to see what this special strategy brings to the table.Online[S1] poker has been the rage in online gambling circles for a long time now. The environment allows for card sharks to square up against their competitors and use their skills and strategy to outplay and out-bluff other players.
PokerStars.net, owned by Flutter Entertainment, is the world’s leading social poker site. The current goals and aspirations of the premium brand’s latest marketing campaign are set to pioneer a way to a poker industry ‘shake-up’. The company’s latest strategy includes the signing of the global sports legend, Neymar Jr, as its new Cultural Ambassador.
The Global Director of Brand and Creative, Martin Nieri, had this to say of the new partnership:
"Neymar Jr is not just a globally recognised sports star, he is also a proven creative with a deep interest in the culture around him. This new role marks the start of something exciting for the PokerStars.net community, a merging of two worlds, where poker meets culture. In a first for the industry, together we'll be creating moments to truly shake up poker and rewarding those who get involved in all that's to come."
The fit seems perfect. The world’s leading footie face meets the world-leading poker room to cement the brand’s global influence in the industry. Neymar’s fame is a beacon that is sure to attract many more players to the poker site.
No doubt, the athlete is a suitable showcase of community and culture. Not only is he a South American living in a European country, but his daily routine and profession involve interactions with teammates and staff from various cultures and backgrounds. His creative attributes have been evident since his introduction to the global football stage around a decade ago.
What Neymar Jr Brings to the Table
The announcement of Neymar’s appointment with PokerStars comes off the back of the launch of a new ad campaign. The gaming giant hopes to pull on the heartstrings of the poker community and harness its unique culture.
The football star will collaborate closely with Pokerstars.net on several creative projects that find their inspiration in poker culture. The brand hopes to explore Neymar Jr’s passions more and use them in an artistically influential manner. One of the first initiatives involves the creation of a set musical playlist that will go hand in hand with gameplay on the poker site.
Neymar Jr seems positive about this new alliance and had this to say:
"Poker is so much more than just the game. It is a community and a culture and that is what I love about it. I am excited to start this next chapter with PokerStars.net, and we are already collaborating on a number of key areas. Music is a real passion of mine, so that was first on the list, but there is much more to come. I am excited for you to see what else we have in store."
There is a lot of interest in this fiery football player of late. Not only is he making waves in the global poker scene but he’s stirring the video gaming world as a result of his upcoming ventures with Epic Games. Players of the world’s leading Battle Royale game, Fortnite, are eagerly anticipating an immanent co-op with the star and real fans will seemingly get the chance to lay their hands on a skin/avatar modelled after the Brazilian phenom.
What this professional touches usually turns to gold, but we stand by with bated breath as two worlds collide, hoping that this new marketing plan will only improve the virtual world of card-playing sports.
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