Entertainment comes in different forms. Sports and exercise have always been considered part of that entertainment across different industries.
The importance of movement and sports has led to the Swedish Gambling Authority, Svenska Spel, forming a new agreement with the Swedish Sports Confederation.
Cementing its long-term support with a 42 million SEK investment for Swedish sports and extending their agreement until the end of 2022.
Svenska Spel is determined to help create a sports movement where all will feel welcome despite their age, level of ambition or performance. It is for this very reason they have decided to continue the ‘together for more people in motion’ initiative.
With this initiative, the Swedish Sports Federation (Riksidrottsförbundet) is provided with resources that enable them to lower the thresholds of access to different sports.
Thanks to this project, unions can instigate fun new initiatives that will attract those of all ages, while encouraging children, young adults and even the elderly to get moving.
There have been several innovative projects that started in recent years. This includes Pensioner Pin-Pong and The Skateboard Associations: The Whole Resort Rolls.
Apart from the fun, less serious projects the movement also makes room for serious sportsmen to source funds on a national level. Various athletes have received funds through the Elite Sports Scholarship enabling them to invest in their sport and studies. For many, this has also made opportunities such as the Swedish Championship weeks possible.
With so much good being done by the sports movement and Svenska Spel there is unfortunately also room for more match-fixing and underhanded dealings. The gambling authority and sports movement has thought ahead and ensures there is an agreement in place to protect against all manipulation and match-fixing.
According to the President and CEO of Svenska Spel, Patrik Hofbauer, sport is a fundamental part of society and they are extremely pleased in being able to continue their partnership with the National Sports federation.
Hofbauer stated that Svenska Spel will finance a full-time position at Riksidrottsförbundet to work preventatively against match-fixing controversies.
General Secretary of Riksidrottsförbundet, Stefan Bergh, expressed gratitude for the continued efforts working alongside Svenska Spel to reach more people and counteract potential harmful situations.
The idea is to expand lifelong sports activity options in Sweden with the latest ‘Strategy 2025’ vision developed by the Swedish Sports Federation.
This includes the Elite Sports Scholarship that aims to makes funds available to 50 active athletes for post-secondary education. In this, Svenska Spel will give sports a broad audience through different programs.
The Gambling Authority is also the main sponsor of the Swedish Championship week each year during the winter and summer games.
The aim is to uplift serious sportsmen and provide regular people with ways to get active daily. Svenska Spel reiterated that sports is a fundamental part of Swedish society and they are pleased to be working alongside the Swedish Sports Federation securing the necessary funds to uplift the sports movement.