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Titans of Esports Unite to Launch New LG Gaming Channel
By Shane Addinall Jun 26, 2020 IndustryEsports enthusiasts have something to get excited about with the latest digital channel launch by LG Electronics and Kairos Esports, called “LG Gaming”. This dedicated gaming channel provides top entertainment for the world’s gaming communities.LG Electronics UK has joined forces with the renowned Kairos Esports to provide gamers with the ultimate esports channel, dubbed “LG Gaming”.
This dedicated digital gaming channel comes loaded with a mission to provide tailormade content for the flourishing gaming communities across the globe.
Carolyn Anderson, the Marketing Director at LG exclaimed:
“The gaming and esports community is one of the most unique and exciting communities in the world, and as one of the leading providers of esports products, it’s incredibly important to us to have a real and authentic involvement with the culture.”
Electronic Sports (esports) is a rapidly growing activity across the world and is very popular among video gaming enthusiasts. It provides competition between digital gamers, whose fitness is focused more on their dexterity and hand to eye coordination than the size of their muscles.
The genres involved in esports are rich with variety, offering competitions in shooter-type games, racing games, soccer games, role-playing games, strategy games, and so much more. This launch will merely provide the perfect platform to showcase the talents of the world’s elite digital sportsmen and women while also providing entertainment for the masses.
Match Made in Heaven
The partnering of LG and Kairos Games is the natural choice in this project. LG International comes with the tech muscle and audio-visual astuteness to stage and stream world-class events, while Kairos Esports comes loaded with over 10 years of experience in the business of professional video gaming. They’ve also worked with owners in the Esports industry for many years.
This combined muscle power provides the perfect platform for entertainment success with this exciting new channel.
Drew Townley, CEO of Kairos Esports expresses his excitement, saying:
“It’s a really exciting time for us at Kairos Esports as we go from strength to strength, having now launched many of the largest and most successful gaming and esports brand activations globally within the last year. This new launch with LG has been a big focus of the team recently and we can’t wait to show the gaming and esports community just how valuable LG Gaming can be to them.”
With Great Innovation Comes Great Appeal
While great emphasis is placed on the streaming of content on this digital channel, LG Electronics UK will feature additional visual elements to highlight their tech hardware.
Carolyn Anderson made mention of the fact that LG Gaming was excited to get involved in a new and innovative way and that they would start with “upgrading our fans’ set-ups at home”. This is a strong suggestion to the public that new and improved technology is on its way for esports fans!
The video gaming fraternity is not new to innovation and generally remains on the cutting-edge of development to keep up with the innovations and advancements that come with new games.
It is this sort of announcement that enthusiasts live for, and LG Electronics and Kairos Esports are happy to oblige.
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