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Trust Payments Partners With Mobilize Systems to Enhance Customer Journey
By Shane Addinall Aug 08, 2020 IndustryThe recent acquisition of Mobilize Systems will offer Trust Systems greater insights on customer engagement by tapping into Mobilize’s experience of building-integrated customer loyalty systems.Trust Payments has brought Mobilize Systems on board to gain a greater understanding of their customer journey in order to offer customized solutions every step of the way. The combination of behavioural analytics with transactional data will allow for better insights about customer engagement which will feed into improved payment options.
Meet the Players
Trust Payments offers global payment and customer journey technologies. This includes their single sign-on technology platform, which can process payments with over 50 global acquiring banks as well as their own EU-licenced institution, Acquiring.com. The following is stated on their website:
“Our mission is to be a leading player in payments technology and financial services provided to merchants. We win business by being customer-centric at our core, international in outlook and delivery, and by providing creative solutions to complex problems.
We demonstrate our values in delivering for our clients via true teamwork, partnership and collaboration, both internally and externally. We are passionate about our business, focused on delivering the best service for our customers, and always striving for ways to improve our market proposition.”
For the last 15 years, Mobilize Solutions has offered support for loyalty products all over the UK and has also built a number of native app solutions. One of these apps was recently nominated for a Drapers Digital award for Best App.
They offer cutting-edge customer loyalty and engagement solutions through electronic point of sale systems with insights into customer retention, data management platforms, marketing clouds and reward/offer solutions.
Perfect Partners
When asked about the partnership, Trust CEO, Daniel Holden commented:
“Trust Payments' vision is to help businesses optimise their sales and customer experience. To do this, merchants need real-time transactional data analysis combined with proper insight and help with understanding how customers engage and pay for products and services. That means a single source of truth, and simplified data visualisation.”
Mobilize makes use of technology built into their loyalty programmes to provide data-rich services to merchants who need to capture and expand customer engagement and loyalty. The acquisition will enable Trust Payments to combine behavioural analytics with transactional data and offer facilitated product journeys for their customers.
Holden went on to say that the acquisition of Mobilize meant that Trust Payments would have a 360-degree picture of customer interaction on their platform. This view would lead to deeper insights and fast tracks the company’s product strategy. Holden continued:
“This allows us to differentiate our overall product offering by providing the building blocks we'll need for a unique and competitive product portfolio including options such as an integrated SmartPOS and loyalty solution."
This winning combination is bound to yield success and it will be exciting to see what they go on to achieve in the future.
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