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What We Can Learn About LeoVegas From Their Annual Reports
By Shane Addinall Apr 23, 2021 IndustryLeoVegas released its annual sustainability report for 2020 on the 8th of April 2021. Join us as we explore what kind of company LeoVegas is behind the gaming scenes. We will take a dive into their goals and actions over the course of last year.The LeoVegas Casino group recently released its annual business report for 2020, covering what the company managed to achieve last year. The casino company set some tremendous goals, most of which were impressively achieved. It is mandatory that the report is furnished to the public.
The 2020 report is nothing shy of a sterling testimony of the group’s drive to be the best betting business around.
Many of us only see the face of the company and witness the entertainment they offer, but very few of us gain insight into the depths of the group and the work done behind the scenes. This report reveals much more.
The ESG Standard at LeoVegas
The LeoVegas group shows dedication towards improving its services within regulated regions around the world, with a special focus on the European market, from which 50% of its revenues flow. These numbers are set to increase thanks to new markets on the rise in the Netherlands and Germany.
No company can lead the market in the way LeoVegas does without some sound strategy and a drive to provide superior service. As such, the casino and betting brand subscribes to a winning recipe that concentrates on more than just the games it supplies. Instead, its views extend to affairs concerning the Environment, Social Responsibility, and Governance (ESG). Upon looking closely at these areas, we learn some favourable qualities about the brand.
Green Friendly
LeoVegas leaves an exceedingly small carbon footprint in the world because it operates on the internet in the digital sphere. Nevertheless, the board shows a great desire to do all they can to increase the company’s effectiveness in this area.
In the past, travel has contributed most towards its carbon footprint, which led the company to set goals to minimise its effects on the environment. In 2020, LeoVegas instituted a travel ban to reduce the risk of infection during the COVID-19 pandemic and to increase its green stance. As such, they cut down massively on carbon emissions.
The environmental impact did not stop there either. The offices are proudly recycle-friendly because of their sustainable development strategy and the staff are continually educated and informed of their environmental impact on the world. The company also gives liberally to the aid of nature conservation through the Lion Recovery Fund.
Socially Responsible
The LeoVegas casino group understands its responsibility towards protecting its players from potential gambling harm. As such, the casino set forth some stringent goals to achieve a position as one of the best responsible gambling brands in the world. They achieved this through 3 major efforts:
✓ Increased Customer Interactions: The company increased its customer engagements for the sake of responsible gambling from 2,754 interactions in 2019 to 10,834 interactions in 2020. This resulted in a massive increase in the usage of responsible gambling tools across the casino’s userbase.
✓ Contributions to Academic Study: LeoVegas contributed to academic studies for responsible gambling in several countries, including the UK, Sweden, Denmark, and Malta.
✓ Increased Staff Education: The company elevated its training and skills development for its staff in this field. All new staff members must complete introduction training in responsible gambling, too.
LeoVegas is steadfast in addressing other social issues within the company framework. Not only have they given liberally into several humanitarian and environmental organisations, but they have effectively promoted equality and diversity within the group. They’ve showing no preference to gender, sexual orientations, religion, race, or culture when hiring staff. There are currently 67 different nationalities represented by the staff at LeoVegas.
A Well Governed Company
The evident goal of the company from a governmental role is to remain ethically astute and keep its integrity intact. For this reason, it works closely with its staff to ensure that they understand and adhere to the company’s code of conduct. They also work closely with gambling authorities to ensure that it remains compliant with all legislation.
The company’s reports show good ethical management when it comes to:
- Regulation compliance
- Taxes
- Risk Management
- Staff management and training
The report shows that the company is remaining proactive in its approach for 2021 and have yet again highlighted some tremendous goals that will only strengthen the brand’s name and bolster its ambition to be the best casino there is.
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