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Will Livespins Shake Up How We Play Online Slots?
By Shane Addinall Mar 02, 2022 IndustryPunters can now enjoy a brand-new way of betting with the revolutionising Livespins category available at select casinos. Bet behind the streamer and become part of the community of modern gamblers who socialise online.With their sights firmly set on making online gambling a more social experience and disrupting the slots industry, Livespins launched on 25 November 2021. The social betting company had a debut of 3 hours of live slots from CasinoFriday, their first client.
Livespins CCO, Michael Pedersen explains the concept came from the fact that consumer behaviours changed in the last couple of years and streamers became very popular in certain markets. Pedersen also believes that the time for a shake-up in slots has arrived and Livespins presents this shift.
Since their inception, online slot games evolved into brilliant entertainment machines that present gamblers with the chance of winning big. Mechanics to boost player engagement ensures that slots remain the number one choice for online punters, but Pedersen says it’s just not enough.
Bet Behind with Livespins
The brainchild of Robin Reed, CEO of HappyHour.io, allows online slot players to join a community of players and bet along with the live casino streamer. An idea that draws igaming back to its more social roots, according to Reed.
When he presented the idea to Pedersen, there was a moment of realisation, and they knew the industry-wide hunger for more shared experiences started here. Pedersen commented:
“That’s probably why I fell in love with Livespins. When Robin presented this product to me, it was the first time I thought this is relevant to the masses.”
Livespins take an old-school gambling concept called ‘bet behind’ and mashes it up with live slots streaming. This creates a live gambling experience like no other. The concept works exactly as it does in land-based casinos where the bystanders bet as a group on the player’s outcome. In the Livespins scenario, the group of followers place bets and win according to the streamer’s outcome.
This innovative take on video slots is the first of its kind and creates an authentic social experience for punters. Livespins is a brand-new category in Live casino entertainment and with casino streaming still in its infancy, the sky's the limit.
Only the Beginning
Reed introduced the product at iGaming NEXT: Valletta ’21 in October last year. Since then, they have joined forces with platform provider, CasinoFriday, and software developers, Fantasma Games. According to Reed, 30% of China’s e-commerce takes place via live streams and he believes once the rest of the world catches up, the industry will be worth hundreds of billions.
Their first official Livespins session on 25 November was tremendously successful, and the planned 1-hour stream extended to 3 hours as viewers encouraged the streamer to continue his wagers. This encore followed a group win of 1744x their bet and the first ever 5 players convinced streamer Kongebonus to continue playing.
According to Pedersen, the bet-behind product is only the first in this live game solution. Their vision is that the new live category will eventually be part of every reputable casino’s library.
Everyone Wins More
This is not a mere add-on or upgrade for Online Slots. Developers release interesting new mechanics like Megaways, Hold&Win, and expanding reels and of the first innovative steps in video slots was Free Spin bonus rounds. Slots have come a long way since its first spin took place online and today’s punter expects more entertainment than players from a decade ago.
Livespins is a new way of gambling altogether and it’s not just a win for the players and streamers. Reed points out that operators will increase player retention and enjoyment through this product and reach new demographics. The social aspect of the game may even decrease marketing costs in the long run.
This revolutionising gambling product puts the social aspect back into wagering. And it could be a win for all involved.
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