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3 Industry Leading Innovation and Technology Trends in iGaming
By Shane Addinall Oct 07, 2018 TechnologyIt’s no surprise that iGaming sits at the cutting edge of technology and innovation! From casino games on your mobile device, live dealer games or bringing virtual reality casinos to life, iGaming is always working to make gambling safe and entertaining.The online gambling vertical has always been at the cutting edge of innovation and technology, many times in ways which may not have been obvious from an outside perspective.
Think back to a simpler time when making a telephone call required you to patch into a specific operator and supply them with a phone number which could be as few as 2 or 3 numbers.
Bookmakers saw the value in this hot new invention as it allowed them to take bets instantly from anyone with a phone, no need to hoof it down to the local bookie to place your bets.
When the mobile phone was nothing more than a block with numbers and two additional buttons for making and rejecting calls, and the best game you could play was Snake, the online casino innovators at Microgaming were asking themselves how to make Online Slots available to players on this amazing piece of technology.
As technological advancements gain momentum the sky is truly the limit when it comes to where the iGaming sector can innovate next, however, these three areas are on the cusp of real breakthroughs:
➀ Mainstream Adoption of Virtual Reality
While the leading iGaming Software developers such as Playtech, Microgaming and NetEnt have created some fantastically immersive casino game portals, table game and virtual slots there has been a delay in the adoption of Virtual Reality (VR) due to low interest from early adopters in VR outside of iGaming.
However, the recent investment in content creation and promotion of VR by well-known mainstream companies such as Sony and YouTube, as well as the improvements and reduction in pricing of VR headsets and other related peripherals will see this market segment grow from strength to strength in the near future.
➁ Mobile Innovation and Augmented Reality
While VR allows you to step into a whole new world, Augmented Reality (AR) brings a new world of interactivity and innovation to you.
Currently, AR relies on the ability of a user to view the world through their mobile devices such as an iPad or smartphone, using it as a viewfinder which allows cleverly created pieces of code to cause animated images, video clips and other media to spring to life over the real world. Pokémon Go is a prime example of the potential AR holds, having earned Nintendo US$1.8 billion between July 2016 and July 2018.
Translate this same real-world interaction into your favourite slot machine, or the ability to play a game of blackjack with your favourite live dealer and AR stands to turn the gambling world on its head.
➂ Global Advancements in Artificial Intelligence
When many people hear the term Artificial Intelligence (or AI for short) their first thought is of Arnold Schwarzenegger battling Skynet for the fate of the world in Terminator, the truth is that we deal with limited preprogrammed intelligence on a daily basis. Every day from your online banking to what you do on Facebook and Amazon is feeding data into an algorithm that helps those platforms better serve you the content you need and want.
One of the greatest benefits of artificial intelligence in the online casino industry will come in its ability to detect and protect problem gamblers. Rather than allow someone who is depressed or intoxicated to risk their money these programmatic guardians will be able to see a change in behaviour and intervene proactively rather than days later as is the case currently.
This will also extend to Risk and Fraud protection where your account will be safeguarded from abuse by this same system ensuring that over and above the secure passwords, malware protection software and human customer support agents there will be a secure technological wall between your data and those who would abuse it.
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