SoftSwiss, a key player in the online gambling industry, is enhancing player engagement by upgrading its Tournament Tool within the Game Aggregator. This update goes beyond cash rewards, offering a wider range of prizes like luxury cars, Las Vegas trips, mobile gadgets, branded merchandise, and Free Spins. These features showcase SOFTSWISS's commitment to providing more personalised and exciting casino experiences.

Perfectly Tailored Player Tournaments

One of the critical features of the enhanced Tournament Tool is its ability to target specific player segments. Operators can design advanced tournaments that appeal to different player groups, such as VIP members, by offering rewards that resonate with their interests and the event's theme.

For example, a summer-themed tournament might offer a luxury cabriolet as the top prize, perfectly suited to high-rolling VIP players. However, players who prefer smaller stakes can join tournaments offering more accessible rewards like free spins or branded merchandise. This flexibility ensures that everyone can win prizes that suit their preferences.

Another benefit of the SOFTSWISS Tournament Tool is how easy it is for your preferred casino to set them up. Operators can quickly and easily configure tournaments, selecting from various prizes, including cash, free spins, and non-monetary rewards. The casino lobby will then show you all relevant information, such as available prizes and leaderboards, allowing you to choose events that suit your gaming preferences.

 Expanding Player Engagement Tools

SOFTSWISS is dedicated to continually expanding the range of tools available to its clients, enabling them to maximise the potential of its extensive game portfolio, which now boasts 23,500 titles.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, said:

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"Our approach is always research and data-driven, and we recognise that different player groups require distinct mechanics, rewards, and strategies."

By encouraging operators to adopt a data-driven approach, SOFTSWISS ensures casino fans experience the best promotions and campaigns. Introducing non-cash tournament prizes is one of many new developments to enhance player engagement and longevity.

In addition to these improvements, the Tournament Tool now supports Crash games and live dealer games, providing operators with even more options to find the best combinations for their players.