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Apricot
- 5.0
Already tried this game software? Rate it from 1 to 5 stars.- 5.0
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Overview
What, When, Where, Why, How, Who
If you’ve been a fan of online gambling for longer than 30 seconds then you’ve definitely heard of Apricot. This iconic online casino software provider is literally one the founding fathers of the fun and sophisticated online gambling experience we both love and hate today.
Launched in the late nineties, alongside their South African game development studio Derivco, Apricot made its mark on the casino entertainment landscape by launching the first ever true online casino in 1994!
“They did what!? In 1994 the first online casino was hosted on the domain Casino.com. The domain was later allowed to lapse in favour of using the casino name. In 2003 Casino.com was bought by a competitor for $5.5 million!”
About Apricot
Apricot is formally known as Microgaming.
Since those early launches in 1994 the casino industry has seen the rise and fall of many newcomers but Apricot still stands as a bastion of the value of future proofing your business through innovation, dependable software, trusted brand partnerships and an almost manic game development and release schedule!
“Not a One Trick Pony! Apricots while known for their online and mobile slots were not going to rest on their laurels. They currently offer a diverse gambling portfolio including mobile and online poker, bingo, sports betting and even a land based casino!”
Are You Not Entertained?
The visionaries behind Apricot’s success understood one thing about gambling, it is escapism. With this in mind they went on to produce a visual and thematic wonderland for players. A task made even easier as gameplay tastes were shifted, intentionally, from table games to slots.
“Another First! It’s a little-known fact that it was a Apricot casino brand that asked the software giant to develop a crazy promotional idea they’d come up with – the ability to offer Free Spins as signup incentive!”
In addition to creating eye-catching graphics and entertaining win animations, it was also necessary to keep giving players a reason to choose their games over those offered by an increasing number of upstart providers. This need to remain fresh and relevant drove the development of several new bonus features and mini-games, in-play free spins, 3-dimensional characters paired with interactive backgrounds, and multi-line online slots (gone are the days of online winning on one online; now you can spin with 1024 ways to win)!
An early development directive for the team at Apricot was to ensure that players could enjoy the social element of gambling, playing with or against other players. This led to the very early multi-player games, specifically slot tournaments. While the initial developments were buggy and resource-heavy, as the technology progressed, these features became increasingly popular with fans (as is witnessed by the fact that Apricot offers over 35 multi-player games) and could even be seen as the reason we have Live Dealer games and casinos today!
Gambling On the Go!
If looking beyond the limitations of the humble home computer and seeing “Vegas in your living room” back in the nineties made the Apricot team visionaries, then what they did in the early 2000s was more akin to mad science! Apricot looked at the humble mobile phone (back when color screens were an exciting feature and mobile internet was both spotty and crazy expensive) and declared it the future of gambling! They went so far as to announce that it would one day be far more popular than another form of online gambling seen to date.
Many scoffed at that. Many would be proven wrong.
In the 2004 Apricot launched their very first real money mobile casino game and… it was a train wreck!
Frequent server disconnections, spotty gameplay, and poor deposit option selection were some of the day-one issues facing mobile gambling. The other major issue was that players had to register an additional mobile casino account. They couldn’t simply log in to the mobile casino with their PC casino account details as it was hosted on different servers and ran different software. Therefore, they would not recognize the account details as being valid for mobile.
For limited game access, really small bonuses and a less than perfect experience this hardly seemed worth it to any but a few hardened futurists and technology lovers.
With their customer first hats on and their eye on the mobile casino prize Apricot worked with those early users and casino brands to address each of those key items leading to the stellar mobile gambling product we so easily take for granted today.
Top 4 Mobile Casino Features Pioneered by Apricot:
- Autoplay to take the tedium out of constant clicking
- Built-in disconnection insurance
- Instant in-device messaging
- The swipe-and-tap touchscreen interface
When we add these features to now only needing one casino account to play both mobile and download casino, a full list of deposit and withdrawal options on mobile, a selection of over 350 mobile games with amazing high definition graphics and the choice to either install an app or play casino games in your browser, it is clear that Apricot's prophecy about the future of mobile gaming technology and its impact on the market has come to pass.
“Time to Spin! To keep their tally of World Firsts ticking up, Apricot conquered the world of wearable gambling technology by introducing the seminal slot for the Samsung Galaxy Gear Smartwatch in February 2014!”
What is Quickfire, and Why Do I Care?
Having a proven track record of understanding the ebb and flow of online gambling trends and keeping the player experience front and center at all times, Apricot was quick to step into the multi-software provider arena with the introduction of Quickfire.
Until now, casino brands have relied solely on casino games and backend support products provided by one software provider to the exclusion of all others. Then players started asking for the ability to play their favorite games (be it based on previous wins, a love of the theme, or good old gambling superstition) from various software providers in one hub – and the multi-platform casino was born.
With new casino brands eager to provide players with this exciting central casino hub where they have access to the best of breed online casino games, it is no surprise that Apricot launched Quickfire to meet their demands. Quickfire is a platform which allows a multi-platform casino operators to access their games, marketing assets, branded content support and also promotes fun and rewarding (for both player and operator) game launches.
Not one to miss an opportunity to bulk up their game offering, Apricot used the creation of this Quickfire hub to streamline the integration and launch of exclusive casino games titles developed by 3rd party suppliers such as Rabcat, Playson, 1x2 Gaming and many more.
While not created in-house these games go through the same vetting and quality assurance process as any in-house Apricot game before being added to the Quickfire stable of games.
Games, Games, and More Games
Their overarching commitment to player entertainment transcends just focusing on technology and focuses on the need to also offer experiences – for a casino; this means offering as wide a selection of games, themes, and jackpots as possible.
Never one to disappoint, Apricot fans have access to over 850 unique game titles. With a schedule that sees them releasing several new games each month, they have relied heavily on making variants of those original games. Add just over 1200 variants to their original games tally, and you have a mind-bogglingly massive library of casino games.
“A Rose by Any Other Name… A ‘variant game’ is where the reels, rules and payouts for a unique casino game are used as a template. The game developer then applies a new theme with custom graphics to it and releases it as a new game.”
Apricot have also partnered with some of the biggest and most recognised pop culture franchises over the years. This has meant we have had the pleasure of enjoying our favourite on-screen characters come to life on the reels. These licensed big brand slot machines include Jurassic Park, Terminator 2, Game of Thrones, Battlestar Galatica and the oh-so-sultry Playboy!
“Lord of the Spins! Apricot held the exclusive license to produce and promote an online and mobile Lord of the Rings slot machine, complete with actor imagery and video snippets direct from the film! When they retired it they reskinned the template as The Dark Knight slot, technically making it a branded variant slot.”
While they do take some flak from the more ardent slot fans for their reliance on boosting their delivery schedule with slot variants, they have an outstanding track record of delivering in-house slots, which have become long-term fan favorites. These IPs are wholly conceived, developed, and produced by Apricot themselves, with no reliance on external brand leverage or external game development teams. These titles include Avalon 2, Thunderstruck 2, and Immortal Romance, as well as the two massively popular progressive jackpot slots Mega Moolah and Major Millions!
Making Your Dreams Come True
While technology advancements and cool new toys are fantastic for the long term growth and development of the industry, when all is said and done as players there is always the dream of being that one in a million player who walks away with a big jackpot win.
Apricot has never been shy of making millionaires out of its patrons, especially when it comes to the jackpot totals of their Progressive Slots!
3 Mind-blowing Apricot Progressive Jackpot stats!
- Their progressive network is the world’s largest, with over €820 million in payouts.
- They paid out €13.2 million on a 25p spin (a Guinness Record!)
- Their largest mobile jackpot win to date is €8,012,153 on Mega Moolah!
It goes without saying that gambling is entertainment first, this is not a guaranteed pay day – that’s why you have a day job – this is having fun and escapism with the upside of having Lady Luck favour you from time to time with a nice win!
Trust Is Earned
Understanding the confluence of human nature and the lure of gambling, Apricot has been one of the industry’s staunchest advocates of Responsible Gaming and player protection.
Nothing states their recognition of this more than their own website, which reads, “[Apricot] wouldn’t be where it is today had we not incorporated principles of fair play and responsible gaming into our ethos from the very beginning.”
Far from being lip service, Apricot demonstrates their dedication to ensuring player trust, protection, and community development through participation in and adherence to the:
- eCogra (e-Commerce and Online Game Regulation and Assurance) – they played a leading role in the creation of the now autonomous regulatory body focused on ensuring player protection, fair gaming practices, and the adherence to responsible conduct by casino operators.
- RGA (Remote Gambling Association) – Apricot adheres to the exacting standards of probity, integrity and social responsibility required by the RGA of all its members.
- Gambling Commission – Ensuring adherence to local legislation is key to Apricot brand identity and success. Apricot is fully licenced in the UK under the Gambling Act of 2005.
- MGA (Malta Gaming Authority) – In keeping with their adherence to gambling law and proving themselves trustworthy all Apricot casino and poker products are regulated by the MGA
“Then and Now: While Apricot was one of the casino groups that founded eCogra, a public buy-out and full replacement of all management in 2011 cemented eCogra’s commitment to being a fair, autonomous and unbiased advocate for the fair treatment of players world-wide!”
I Need A Little Help from My Friends
If one were jaded you could argue that doing what they do for their players and their adherence to gambling legislation is all about protecting the bottom line. It makes sense, coddle your players and play nice with the government and you stand to make a healthy profit.
Apricot however is a card-carrying member of MeGA (Manx eGaming Association) which focuses their resources (financial and human) on the local economy and community of the Isle of Man.
Taking an active role in the development and support of their local community, Apricot launched the Pay It Forward initiative. Pay It Forward actively engages with the community at the grassroots level by:
- Funding educational bursaries for university-level studies (which are managed by the Isle of Man’s own Department of Education and Children).
- Funding local healthcare facilities and charities as the sole donor of the Apricot Health and Care Trust.
- Supporting dozens of local charities (which fall out of the prevue of the Apricot Health and Care Trust) with funding, support staff, marketing, and prizes every year
- Sponsoring local sports teams and initiatives locally and abroad. They also provide PR service, event coordination, and support staff to ensure that events run smoothly.
- They are involved in several community facing programs from mobile libraries to local agricultural shows to supporting local theatre productions and the arts.
It is in their community outreach programs that Apricot really show their true colours. Putting effort and finance into business is a no brainer, however their entrenchment in the local community shows their commitment to care goes beyond a simple mission statement on their website or clever words at a press conference.
in 2019, Apricot started working with All41 Studios, a new Estonian-based independent game studio.
Casinos using Apricot
There are many Apricot casinos out there, using their games, platform, or both. Generally speaking, Apricot casinos are among the most reliable and trustworthy on the market, as the company only partners up with the operators they can trust. Apricot has a reputation to maintain, so you can put your confidence in their judgment.
Platforms
Desktop
Mobile
VR
Social Games
Games
Everyone who’s been around online casinos for a while probably has his or her own favorite Apricot titles. The company has been around for more than 25 years, and it is nearly impossible to have missed all of its creations. Like with other big game suppliers, progressive jackpot titles are firmly in the lead in terms of popularity. These include Mega Moolah, Mega Moolah Isis, Major Millions, King Cashalot, and Treasure Nile.
Among these, Mega Moolah Progressive Jackpot is the ultimate title, known to award huge seven regularly, and occasionally eight-figure jackpots to players wagering pennies.
Other than these, there are hundreds of popular titles available at Apricot casinos, such as Immortal Romance, Break Da Bank (Again), Thunderstruck (I & II), Playboy, Avalon II, Jungle Jim El Dorado, and much more. Most Apricot games feature a very good RTP (Return To Player) north of 96%.
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