Betable has developed their software solution to allow websites and even apps to target players for gambling depending on their location and identifying which features are best suited to their tastes. The software and technology is unable to do so in the United States since online gambling has been restricted in the particular country, but it does its job well in the UK, Western Europe and most of Asia. The software panders to both companies that seek to find out what customers look for in their social network games as well as customers, who always look for new content and exciting online games.

In the past, there were several notable companies that have benefited from incorporating Betable platform into their business, such as Big Fish casino, which was the first distinguished mobile gaming operator that teamed up with Betable and started offering its customers casino games on social networks for real money. This is one example of a great cooperation where all involved benefitted, especially the customers, who now have access to a wide variety of games, such as slots, roulette, blackjack and video poker, all under the protective cover based on safety, fairness and responsible gaming.

Besides an incredible selection of high-quality slots, table games and video poker, Betable has developed a game that was converted from a traditional game to a real-money gambling app with the use of their platform. They have successfully managed to take the classic Battleship and turn it into Battle Keno by 30AK Gaming. This game financially rewards as well penalizes its players based on their respective gameplay.