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Key Takeaways Chatter and hype about NFTs in online communities mirrored sales trends in March and April 2021, peaking in the second week of March and falling sharply thereafter. 46% of online discussions about NFTs were positive, compared to only 12% that were negative. NBA Top Shot garnered the most total positive mentions in online NFT communities of any NFT-related platform, company, or person. The Rise of the NFT Since the first digital work of art was linked to a certificate of ownership back in 2014, the NFT (non-fungible token) market has experienced a huge boom, especially in the last year. In March 2021 alone, worldwide sales of NFTs amounted to a total of over $100 million, dwarfing sales in all previous years combined. An explosion of crypto-art-centered online communities accompanied by prolific media coverage gave distinction to this new platform for digital artists and creatives, but has the interest been sustained? Read on to see a breakdown of NFT hype over the past year. A Brief History of the Non-Fungible Token The term NFT entered popular usage in 2017. To put it simply, an NFT is a digital token that certifies an asset (whether it's a video, photo, or other form of digital material) to be unique, which makes the digital asset a collectible item. Even if the photo or video can be copied, the NFT validates ownership of the piece and verifies its authenticity. They are generally encoded with similar software used for cryptocurrencies and often bought and sold online using cryptos. NFTs became more widely known to the general population in 2020. One of the biggest triggers of the public's sudden interest in NFTs was the launch of the NBA Top Shot collection at the end of 2020, which enabled fans to purchase and collect NBA moments featuring their favorite player or team, just like trading cards or other collectible sports items. On the NBA Top Shot trading platform, where fans can buy, sell, and trade these assets, some NFTs sell for over $250,000. Musicians, such as Grimes, Eminem, Snoop Dogg, and others, also contributed to the sharp rise of NFTs by putting various items up for sale. Grimes sold several pieces of digital art for a total of over $6 million. Other artists and celebrities who recently offered NFTs for sale include top models Kate Moss and Cara Delevingne, TV star Ellen DeGeneres, and skateboarder Tony Hawk. Jack Dorsey, CEO of Twitter, auctioned his first tweet on the social media platform from March 2006, and the highest bidder took it for $2.9 million in a highly publicized sale in March 2021. The 2020-2021 NFT Popularity Boom The popularity of NFTs grew steadily throughout 2020 and peaked in March 2021, when NFT sales experienced a huge surge worldwide. The popularity of NFTs in online communities can easily be correlated to sales numbers for the same period. The previously mentioned peak in the second week of March 2021 was caused by a Christie's auction that saw the NFT of a piece by artist Beeple auctioned for $69 million. During this same week, Reddit posts related to NFTs reached a volume of over 3,500. As NFT sales declined in the following week, so did the interest of online communities. However, the number of mentions since this drop is still much higher than it was at the end of 2020, showing that there has been increased interest in NFTs over the first half of 2021 overall. How Do Online Communities Feel About NFTs? This growing interest in NFTs is reflected by a generally positive sentiment toward them in online communities. Only 12% of posts expressed negative feelings toward NFTs, while 46% actively supported them. NBA Top Shot receives a lot of mentions with one of the highest percentages for positive feedback. This very popular platform clearly contributes significantly to the public's interest and overall approval of NFTs. OpenSea, the most mentioned platform on our chart, is one of the largest vendors of NFTs. The platform offers items in various categories such as music, art, and sport. Users can also sell their own NFTs, so OpenSea doubles as a marketplace – and a very popular one at that, with sales reaching $160 million in June 2021. Earlier in the year, musician Shawn Mendes used OpenSea to sell over $600,000 worth of digital clothing intended for users' avatars. CryptoSwap Finance had the highest percentage of positive mentions with 81%. This recently launched platform does not sell NFTs like OpenSea but rather specializes in crypto-trade and exchange, as well as crypto-farming and staking. NFTs in the Media NFTs have also been increasingly featured in the headlines of major media outlets, and these articles play an important role in fueling the public's interest. In recent months, renowned publications such as Forbes, Business Insider, and The Guardian helped to shine the spotlight on NFTs and bring them to the attention of a much larger audience. Media interest peaked toward the end of March 2021, a couple of weeks after the sharp increase of posts and mentions witnessed in online communities, as well as some of the biggest NFT sales. Over the last year, hundreds of articles with headlines related to NFTs have been published. Headlines from notable publications include the following: "Are NFT Purchases Real? The Dollars Are." (The New York Times) "NFT Art Marketplace Sets New Records" (Forbes) "NFT sales volume soared to $2.5 billion in the first half of 2021, as artists, celebrities and even Twitter and CNN joined the crypto craze" (Business Insider) Media Sentiment Regarding NFTs Looking at the wide coverage of NFTs over the last few months, the overall sentiment seems a little more mixed among journalists and media publications than the general public. An analysis of published articles in the last year shows that 31% were positive, 14% were negative, and the majority remaining neutral. The Street and Benzinga have offered the most extensive coverage, with around 400 articles on NFTs each over the past 12 months. Forbes and Business Insider have also published plenty of NFT-related content, with Business Insider being the media outlet with the largest percentage of positive articles on the topic. Looking at the type of publications that extensively cover NFTs, the topic clearly sparks interest first and foremost in the financial and business sectors. This is because NFTs are not collected solely for bragging rights or the buyer's enjoyment; they are often also purchased as an investment that will gain value over time. Several articles discuss NFTs from an investor's perspective, including this one from popular magazine Rolling Stone. However, with mainstream publications such as The New York Times and Billboard also writing regularly about NFTs, the subject is swiftly reaching a broader audience. The Next Wave of NFTs NFTs have seen a sharp rise in interest from both the general public and the media in the last year, thanks to significant signal-boosting from celebrities, news platforms, and respected artistic institutions. And although public interest may have waned somewhat from its March 2021 peak, sustained media coverage and community enthusiasm suggest that the crypto art market will continue to provide space for digital artists to thrive for years to come. Are you interested in joining an investing-style community of your own? GamblersPick offers opportunities for connection with people from all over the world who share your interests and excitement and are available to weigh in on whatever investments you may be considering. You'll also find news, guides, casino information, and many other resources. Head to GamblersPick today to check it out. Methodology and Limitations To analyze buzz and hype about NFTs in online communities, we scraped five of the most popular NFT-related subreddits for posts between July 2020 and July 2021: r/NFT, r/NFTsMarketplace, r/NFTExchange, r/nbatopshot, and r/CryptoArt. For some of these communities, posts not tagged as discussion or posts tagged as sales listings or advertisements were excluded. Our sample included more than 31,000 posts. To evaluate media coverage of the topic, we analyzed over 3,000 headlines from 143 online publications for mentions of NFTs and NFT-related topics. Sentiment analysis for all posts and headlines was performed using VADER. Posts on NFT-related subreddits were unavailable for the dates March 17–27th and April 9–14th of 2021. Sentiment analysis in this project is meant to convey the approximate attitude of the populations analyzed, not that of the general public or artists. Fair Use Statement Think your friends and family might want to brush up on their NFT knowledge? Feel free to share these findings – we only ask that you do so for noncommercial use and that you provide a link back to this page so the contributors can earn credit for their work.
Key Takeaways: Gen Z’s investment habits are more likely to be influenced by Reddit, Twitter, and other social media, while older generations are more likely to have their investments influenced by magazines, newspapers, and TV. Gen Z is less likely to invest in a majority of typical/traditional/common assets but more likely to invest in cryptocurrencies, meme investments, currencies, and NFTs. Gen Z is less likely to invest in collectibles but more likely to invest in clothing and sneakers. Reasons Gen Z and many millennials are investing include the desire to “participate in a movement” and “fight back against institutions.” Investing for All Ages The ‘crypto craze’ has taken the world by storm – a week into 2021, the market value of cryptocurrencies surpassed a whopping $1 trillion. To put its surge into perspective, the value of all digital currencies added up to only around $260 billion last June, and it is now the fifth-most circulated currency worldwide, even surpassing huge economies like India and the UK. With the investment world booming, we wanted to take a closer look at investment strategies among the generations, with a particular focus on Gen Z. Let’s see how often they invest and when they feel is the right time to do so. Also, what kind of assets are they interested in, and what mediums do they use to (attempt to) grow their money? Lastly, we’ll assess respondents’ investment motivations as well as their sensitivity to risk. Read on to see who and what is pulling in the big bucks. Trigger-Happy Overall, a quarter of respondents admitted to investing frequently. It was a relatively popular activity among them, as only 12% said they rarely did it. On a generational level, Gen Zers couldn’t get enough of the practice – 28% said they were constantly investing. That being said, they were also the most likely to say they rarely do. As people got older, they were generally less active in the investment world; millennials were most likely to frequently invest, Gen Xers would do it often, and baby boomers and older generations would only sometimes try their hand at it. Respondents were most eager to invest when they felt like they had extra money to spend. Over half of them pulled the trigger when market conditions were right and would invest on a regular basis. Jumping into the stock market and other investment mediums can be exhilarating, so people should keep a few tips in mind to maximize success: Focus on the future by keeping a long-term perspective, don’t sweat the small stuff, and be open-minded. Weighing the Options With many different asset options to invest in and methods to do so, what do people tend to use the most? By a margin of just over 20 percentage points, the most popular asset to invest in was stocks – almost three-quarters of millennials and Gen Xers preferred to put their money in them over the other options. Putting your money into the stock market can be very financially beneficial – the simplest reason to invest is to grow your wealth, and people tend to amass anywhere between 7% and 10% of their original investment in returns per year. Historically, stocks generally rise and earn more money for investors than other options – therefore, investing in stocks is a relatively safe strategy, making it an attractive choice for many. The most common medium used to invest were retail investment platforms – Gen Zers especially preferred them, but baby boomers (or older) tended to use financial service companies to help them invest their money. There are a ton of investment apps at our disposal, and they are known to excel in different areas – for example, ‘Invstr’ was deemed the best for learning all about investing; ‘Wealthfront’ is known for its sophisticated portfolio management; and ‘Betterment’ is great for people who are interested in socially responsible investing strategies. Assessing Motivations Some are skeptical about the legitimacy of the investment world. Either way, they continue to attempt to grow their money. A conspiracy is afoot, as 77% of respondents believed the markets are manipulated by high-power investors and institutions, and many also agree that the stock market is biased toward them. Generally, baby boomers (and older) were a little more skeptical of these theories, but the younger generations were pretty sure there’s some truth behind them. A lot of research has been done to figure out what’s going on, and technically speaking, it would be difficult to prove that the stock market is rigged for the average investor due to laws and governing bodies, such as the U.S. Securities and Exchange Commission (SEC), to keep things in check. That being said, there are clear advantages that higher-ups, such as the money managers on Wall Street, have access to – among them are access to private and sensitive information, a ton of capital, political influence, and generally high experience when it comes to trading. Regarding investment motivations, Gen Zers, and in many cases millennials, did not have the same incentives as older generations. While Gen Xers and older respondents were interested in long-term gains, saving for the future, and making solid returns, their younger counterparts were particularly drawn to doing it for social causes, like fighting back against institutions and participating in movements. Risk and Influences Are people high-rollers, or do they prefer the small victories? Also, what are they influenced by when it comes to investment decisions? From the data collected, we can see that Gen Zers had a much higher risk tolerance than older generations, and baby boomers (and older respondents) tended to prefer to be a little safer with their investments. The most important aspect considered, by far, when investing was the market condition at the time. Instead of the stock fundamentals, Gen Zers were more interested in the tips and opinions from their family and friends, as well as the advice they found on Reddit. Millennials were the most likely to look for advice on social media and were also most likely to attribute moral or ethical reasoning to their investment decisions. Perhaps unsurprisingly, Gen Zers were more influenced by the online landscape, including YouTube, Reddit, and other social media applications, whereas the older generations tended to make their decisions based on what they were seeing in magazines, newspapers, and on television. The reality is, older people just aren't online nearly as much as young people. For example, 2021 Facebook demographic data shows that out of the 2.7 billion active monthly users, 86% of them are aged 18 to 29, whereas only 34% are 65 or older. The difference is even greater for Instagram’s 1 billion active monthly users – the split is 67% to 8%, respectively. The Learning Curve Clearly, the idea of investing has piqued the interest of many Gen Zers. Their preferred assets, method choices, motivations, and considered factors when investing are different than older generations. This is to be expected, especially with how much they use the internet and their dedication to social causes. A common stereotype is that young people are reckless, especially with their financials, but it was Gen Zers who were the most likely to invest to gain more insight about the investment landscape. Aside from the stock market, another way to grow your money is by rolling the dice at the casino. One thing that these two potential money-growing platforms have in common is that if you’re well informed on what you’re doing, you’re more likely to succeed. Gambler’s Pick is your go-to resource for learning about the ins and outs of online gambling – take a look at their casino reviews, helpful guides, and suggestions before diving into the many casino games you can try your hand at on their website. Head over there now to become a gambling guru! Methodology and Limitations We surveyed 872 people about their investment strategies to explore how different generations are investing. Twenty-four percent of respondents were Gen Zers, 27% were millennials, 25% were Gen Xers, and 24% were baby boomers or older. An attention-check question was used to help ensure respondents read questions and answers in their entirety. The data we’re presenting rely on self-report. There are many issues with self-reported data which include, but are not limited to, the following: attribution, exaggeration, telescoping, and selective memory. Fair Use Statement If you know someone who’s interested in dipping their toes into the world of investing or just wants to learn more about investment strategies, feel free to send this article their way. We just ask that you do so for noncommercial use only and to provide a link back to the original page so contributors can earn credit for their work.
In the online gambling community, it seems like every year brings more and more developments nobody ever saw coming. From month to month, the influx of information, data, law changes, and new opportunities can be a little daunting. So, what's an igaming enthusiast supposed to do if they want to stay up to date with what's going on in their world? Who do we follow if we want to know what's happening, when it's happening, and how it affects us? Join us, today, as we bring you eight of the biggest Twitter influencers in the online gaming industry, right now! David Purdum In the world of online gambler names, ESPN Chalk columnist David Purdum is a name you should know, whatever your sporting preference is. With his hands in nearly everything you can place a bet on, right now, Purdum is also a fairly notable name in fantasy sports. Look for David on Twitter if you want great posts and a solid jumping-off point for joining the online gambling community. Purdum's profile is where many of the top analysts actually gather when they want to have a discussion. This makes it perfect for anybody looking for great commentary. Find David Purdum on Twitter: @DavidPurdum Steve Ruddock The Steve Ruddock Twitter profile sets the stage for the open and honest Tweet content to follow. "Nominated for an award once... didn't win." As Editor in Chief at Gaming Law Review, Steve's insights into the poker and gaming industries are surface deep. What is really intriguing when it comes to Ruddock's Twitter content is his views on the legal and legislative development of gambling in the US. And what is the most intriguing is his coverage of terrestrial and online gambling and their slow growth into each other. What we're saying is Ruddock has a lot of great content and is an insightful influencer in the online gambling sphere. Maybe he should have been given that award, after all. Find Steve Ruddock on Twitter: @SteveRuddock Alun Bowden The well-known Alun Bowden offers unique perspectives on the igaming industry. More important, however, he is actually one of the only gambling names on the platform making the time to interact with his followers in any way. He is, also, quite sarcastic, but that's what we go to Twitter for, right? Based out of the UK, Bowden puts his years of industry experience and gaming industry contacts to good use. Follow him for excellent observations and commentary on gambling, highlighting often overlooked issues. Follow Alun Bowden on Twitter: @gamblinglamb Ryan Rodenberg Ryan Rodenberg is a leading name in the United States sports law community. He's been at the forefront of the legalized sports betting fight over the last few years. It's his informed perspective on the issues and expert commentary that make Rodenberg stand out. When it comes to gambling, on and offline, some of the best content concerns the often-complicated legal perspectives on the topics of the day. Ryan Rodenberg brings that expertise, arguing for legalization and exhibiting why legalization matters. Follow Ryan on Twitter: @SportsLawProf Mike Kowall With regard to legalizing online gambling, Michigan has been the site of many developments in recent years. And State Senator Mike Kowall has been a leading name in drafting and guiding that legislature. Kowall spearheaded online gambling legislation in 2016 and reintroduced it again in 2017. Despite not being as active on Twitter, he has a profile and has been involved directly in legal battles that affect the entire industry. This makes his content a great measure of the state of things. It also makes him an official source of information. This is especially nice when everybody else seems to spend their time sharing any old rumor they've heard recently. Follow Senator Kowall on Twitter: @SenMikeKowall Rosita Youngblood Pennsylvania State Representative, Dr. Rosita Youngblood is a leading proponent of online gambling. She sponsored the first bill to reform gaming laws, by the name of HB 2150, and has been extremely outspoken on the subject. Follow Representative Youngblood on Twitter: @RepYoungblood Sarah Friedman Sara Friedman is a notable name in the gambling compliance creative community. Her focus is largely on new and emerging online gambling laws and regulations. Follow Friedman for updates from the gambling regulation frontlines. Her rapid turnaround on pretty much all updates from the igaming and gambling worlds is unmatched. If it's been announced, Friedman is probably already Tweeting it. Follow Sara on Twitter: @SaraEFriedman Victor Rocha Victor Rocha represents the California online gambling community in a bigger way than most. With content leaning toward tribal gaming, Rocha's Twitter is a great source of content for California game followers. Tune in for unfiltered opinions on the state of California gaming. Follow Victor on Twitter: @VictorRocha1 Matt Assad Industry journalist Matt Assad works the gambling beat for Pennsylvania news site, Morning Call. It's his closeness to the daily news that gives him his understanding of the local scene, including gambling regulations. Chris Krafcik Chris Krafcik works as the research director for Gambling Compliance. This kind of information is worked with under very strict NDAs. That said, Gambling Compliance's work has made it a solid resource when they do release updates. And Krafcik's Tweets, though not all that frequent, epitomize that idea. Follow Chris Krafcik on Twitter: @CKrafcik Stay Up To Date With iGaming By Following Influencers Ultimately, no matter what your preferred industry is, it's always valuable to know who to follow if you want updates right from the horse's mouth. And where better to get up-to-the-minute updates from every industry out there than on Twitter? Hopefully, with the help of today's igaming influencer list, you'll have everything you need to follow all the men and women who know it best. Looking for more great insights into the world of gambling? Check out some of our other blog content.