Live streaming sites and their relationship with online casino content have become a hot-button topic for many people. This discourse’s general ebb and flow centres around the issue of regulation, with one side pointing out the lack of age-gating and player safety mechanics and the other standing by an individual right to the content they want to watch.

Two Things Can Both Be True

We stand by the necessity for regulation and support the drive to promote player safety across the industry. With decades of experience in the online gambling vertical, we have seen the importance of protecting youth and at-risk individuals from the potential for compulsive behaviours.

On the other hand, we are all clear-minded adults who feel that people who enjoy games of chance and are of legal gambling age should have access to Online Slots, table games, and live casino video content should they want it.

The fact is that both parties in this conversation are correct. There needs to be more work done by live streaming and video content platforms to protect users who need protection. Yet, this should not mean that the rest of the community needs to be short-changed or not have access to legal gambling entertainment.

Kicking Things Up A Notch

One of the most prominent names in this ongoing debate has been Kick.com due to its support of the online gambling community and investment by founding members of the Stake casino.

In a groundbreaking move by the up-and-coming live video platform, they responded to a suggestion to resolve the issue by allowing viewers to opt out of “adult content”, which includes hot tub and casino streams, with the following Tweet:

What has fans, and even detractors, impressed by the response is its swiftness. Longstanding competitors in the space, such as Twitch and YouTube, are known to take years to implement the simplest change to their sites, and here Kick responded with a live implementation of a suggestion within days.

To push the envelope even further and prove their commitment to their viewers, Kick co-founder Tyler “Trainwreck” Niknam called for even more feedback on how they can improve the site promising to keep up the quality and speed of their development.

With its recent partnership with top international streamers, 44% increase in global watch time, 281% increase in active channels, and now this customer-centric development model, Kick.com is well on its way to becoming a major live casino gambling and mainstream entertainment provider.