-
Casinos for you
BetMGM Rolls Out FTP Trivia Quizzes After a Partnership with SportCaller
By Jeff Osienya Apr 22, 2020 IndustryIn the wake of the persisting crisis, BetMGM uses creative marketing techniques to seize player attention. The operator is now offering FTP trivia games in conjunction with SportCaller.With the current chaos facing the iGaming world, operators are coming up with creative ways to keep their members engaged even when there are no sports to wager on. It first started with virtual sports, and now, BetMGM is pushing the limits further by resorting to offering FTP (free-to-play) trivia quizzes after a partnership with SportCaller, a famed FTP sports game provider.
BetMGM’s FTP Trivia Format
This new product consists of a selection of daily trivia tests comprised of questions about popular sports and general knowledge, charting a schedule of seasonal flagship sports events, aimed at capturing players in the next month. Lucky players who answer the questions correctly will unlock an opportunity to bag a cool $500 prize every day.
These FTP quizzes are composed of 10 questions with the catch of submitting your answer in no more than 10 seconds. Should players get any of the answers wrong, they will be eliminated from the day’s competition. However, in case there’s more than one winner for the day, the $500 token will be shared amongst other players who got all the answers correct.
For a richer player experience, the tests contain a range of in-depth historical content, and the topics generally vary from one question to another with no chance of system-manipulation. There’s a social media share option where winners can show off their wittiness to their friends and even challenge them to join the captivating trivia bandwagon.
Softer Marketing Tactics
The FTP trivia by MGM is an impressive marketing tactic that focuses on keeping players hooked and showing them a good time online in the ongoing predicament. It’s an excellent way to boost player enjoyment while giving them a chance to fight for bragging rights against fellow gamers. Through such competitions, operators end up organically fostering brand loyalty up until the day live sports will make a comeback from their industry-shattering hiatus.
It’s refreshing to see that American gaming companies are taking deliberate steps to ensure that they promote their content using such creative yet responsible techniques. This is unlike what we’ve seen in other regions across the globe, where operators invoked the ingoing crisis to capture audiences, after which respective regulators issued stern warnings.
Cillian Barry, the Managing Director of SportCaller, released a statement to express his pleasure after the company joined hands with such a ‘revered brand’ referring to BetMGM to spread its influence across the North American Market. He echoed the fact that in the current unanticipated sports shutdown, companies have to evolve and innovate responsibly to drive the industry into adapting to the ongoing situation.
Mr Barry also added that their aim for the FTP trivia quizzes was to fill the void by creating a fun atmosphere to help players stay sharp and spirited even with the sports dry spell. Through such player-friendly tactics, Bally is confident that engagement in sports will bounce back and spring the industry back to life, stronger than it was before.
You might also like