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Casinos for you
Several tools can monitor your users, access their behaviour, and help you build compelling player attraction and retention strategies.Sometimes the online casino operators inevitably get frustrated by increasing customer churn rates. If you find the weak spots of every player, it’ll be much easier to generate specific promotions to motivate every player to come back on your online casino website.
We talk about customer relationship management (CRM) software, content management systems (CMS), and analytics tools are among those aimed never to let gamblers go.
If you’re looking for an online casino software provider, pay attention to the opportunity to add such necessary functionality. For example, the BetForge Analytics platform had CRM, CMS, and analytics features that aid in building long-term relationships between online casinos and players.
Turbomates Soft has 9+ years of experience developing casino software solutions, which helps us understand all aspects of this problem. First, let’s talk about the power of CRM and analytics that tackle online casinos’ issues.
Chaotic actions – and no progress in minimizing customer churn
You don’t see any evident gaps in your business and continually offer bonuses to players, but they still go on seeking anything else more exciting, right? Intuition is a lousy companion when building data-driven retention strategies and revamping a business according to its weaknesses.
Reporting tools and analytics to dive deeper into player behaviour
Genius is simple–you should analyse your customers first to craft winning marketing and retention strategies. How do they act and react to victories and defeats? What are their top games? How much money are they ready to waste at a time?
Predictive analytics for online casinos will relieve you of mere guessing and miscalculations. All planning activities and business decisions will be based on player performance tracking and behavioural statistics.
How to provide personalized service to stand out and win, players and revenue?
Two truisms always lie on the surface – gambling is known for especially severe competition, with each online casino operator being generous with bonuses, promotions, and special offers.
Another obvious remark is that every player expects to be treated like he’s one and the only in your ecosystem. So if your customers feel your care and a never-ending desire to put everything under their feet, there’ll be no hint of checking other gaming options.
How do you be one (or better, two) steps ahead of your competitors? No magic – CRM only.
Player segmentation for better personalization and targeted offers
To become closer to your players and predict their desires with a close to 100% accuracy, you should classify all clients according to a set of criteria. There is no need to spend days on tiresome manual actions – a player segmentation engine will do it for you.
Age, gender, personal info, top gaming preferences, win-loss history, average gaming time, session frequency, etc. – you get a comprehensive customer profile, which is the best tip for accumulating highly personalized marketing campaigns.
Much time was wasted on classifying player data.
Back to basics, if you’re trying to order all info about the customers and lack automation, even simple actions will take you too long. Instead of breaking down the nuances of player behaviour, potential, and needs, you’re getting overloaded with routine tasks.
Admin dashboard – relies on instant filtering settings.
Our CRM software for online casinos has an intuitive yet extensive dashboard to let you apply basic or advanced filters for classifying game types and defining total, average, or related to a specific period number of players.
Player behaviour is visible – but what to do next?
Even if you’ve gathered tons of statistics on users’ behaviour, the next question will be about their application areas.
Apart from working on beneficial retention strategies and customized offers mentioned below, there’s one more powerful tool for positively impacting your players and their engagement. Wonder which one?
Loyalty programs – don’t leave your players a chance to look another way.
Our CRM solution will let you leapfrog to state-of-the-art gaming loyalty programs – all incentives, bonuses, and special offers, like free bets, included in the loyalty packages have nothing in common with accidentality. Instead, all are customized according to the insights from user behaviour.
Wrapping up
Casino CRM software keeps high customer service at the top of the agenda and helps you multiply the number of compulsive gamblers loyal to your brand.
If you’re interested in launching Turnkey Casino or Sportsbook, our team will offer you CRM and analytics for free. In addition, they are regularly updated with new functions to enhance customer monitoring.
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