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Casinos for you
India’s online casino market to become a top choice for operators
By Shane Addinall May 28, 2020 IndustryThe online casino industry in India has seen rapid growth in the past few years due to great digital advancements. The industry continues to grow, providing operators with an open challenge to take out the competition and capture local players’ attention.In some regions like India, the online casino industry is still relatively new and finding its feet.
That being said, the Indian iGaming market has quickly become one of the fastest-growing markets in the world.
Their online casino industry provides stiff competition and plenty of challenges for online operators across the globe.
A Race to the Top
In India, the online casino industry has experienced a recent influx in growth and success with several factors that could be at the root of this change.
For one, India has a massive population and has experienced huge improvements to technology within the country.
In the past decade, the region has undergone a digital revolution and is quickly becoming one of the top tech-savvy countries in the world. According to recent data surveys, there are over 400 million smartphone users in India in 2020. This figure is much higher than what can be found in many other nations.
In 2019, the country shipped 46.6 million smartphones with over 600 million people using the internet.
Online transactions have become a breeze thanks to new and improved payment systems. The National Payment Corporation’s Unified Payments Interface (UPI) allows Indians to send and receive money and make hassle-free payments directly from their bank accounts.
The UPI has brought in many trusted payment platforms including Google Pay, PayTM and PhonePe.
Taking on the Competition
With the masses owning a smartphone, having access to the internet and being able to make quick and problem-free payments, the online businesses within the country are running even more successfully. online casinos especially have been among those who benefited most from the digital revolution within the country.
In 2019, the Indian online casino industry was estimated to be worth 62 billion Indian Rupees. It is expected that the figure will go well over 250 billion Rupees within the next ten years.
Many international casinos are targeting the Indian market and some are even rendering their services to ensure Indian players can enjoy a smooth and convenient gaming experience. Top international casinos like LeoVegas has already set its sights on this booming market.
Indian players are among the most tech-savvy which means it’s even harder to get and keep their attention. Online casinos have had to design smoother, more user-friendly and multi-functional apps and mobile sites in an attempt to keep up.
They also had to add Indian Rupees as a currency for withdrawals and deposits. Of course, another addition they had to make was adding popular Indian casino games such as Andar Bahar and Teen Patti.
Grey Area Gameplay
On the other hand, the online gambling industry in India is currently unregulated with land-based casinos being prohibited in most Indian states. Online casinos are a grey area in terms of regulations.
With the industry at an all-time high, the Indian government could soon be implementing new rules and regulations to take back control over the successfully growing online casino market.
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