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Italian Online Gambling Receives a Major Boost in March 2023By Shane Addinall Mar 22, 2023 IndustryWe delve into the exciting Italian online casino partnerships that are in the pipeline as MGA Games and Raw Arena expand their presence in the market through key relationships and the launch of an Italian celebrity video slot.
March is proving to be an excellent month for online gambling in Italy. Two world-class casino Game developers have invested in the region by launching new Italian-focused games, appearing at an established industry event, and signing partnership agreements with leading Italian online casinos.
MGA Games Shines at Enada Primavera
The Enada Primavera event is a premier Italian gaming convention which traditionally focuses on coin-op entertainment like slot machines and bingo hardware. The Italian Exhibition Group (IEG) recently expanded the event's focus to include online gambling.
The developer wanted to make a good impression at their first showing by showcasing their exciting new Elena Morali Mistero nel Circo video slot. The first casino game ever to feature the famous Italian model and influencer Elena Morali.
Jorge Javier Lanfranchi, Sales Director at MGA Games, said:Quote
“We look to be unique and give value to a product that has a lot to offer in the market. We want to make a localised product unique for each market. We do this by putting names and the image of famous people with whom we have signed agreements to the face and voice of our games. The players know these famous personalities, making this a very interesting feature for the operators.”
According to MGA Games, their involvement with the 15th edition of Enada Primavera was a roaring success. The casino game provider has had several productive talks with local online gambling sites and is looking forward to expanding their reach in the Italian market.
As one of their key growth markets, they already have a plan for new online slots, and Megaways-powered game launches up until 2025! They will also enhance their localised support and integrate AI technology to bolster the overall user experience.
Raw Arena Joins Forces with SKS365
Leading Italian gambling operator SKS365 and casino game developer Raw Arena have signed an agreement to see local slot fans gain access to several new titles.
CEO of RAW Arena, Tom Wood, said of the agreement:Quote
“We’re so delighted to start our RAW Italian adventure with one of the top operators, SKS365. Amazing to see the SuperSlice dedicated category for local customers and for the continued introduction of RAW to the Italian market.”
SKS365 Chief Commercial Officer, Troy Cox, agreed with Wood, adding:Quote
“RAW’s focus on innovative, high-quality games fits perfectly with our goal to bring new, differentiated content for our customers’ entertainment. We believe in the growth of non-traditional games and are confident that Raw’s SuperSlice titles will gain wide acclaim among our new and most experienced players.”
Once the integration is complete, fans of games of chance can look forward to spinning the reels of Raw Arena’s SuperSlice and SuperTracks titles, which include the fan favourites slots like Lucky McGee’s SuperSlice Swirl and SuperTracks Railways.
These releases boast exciting patent-pending features and deliver the highly sought-after mini-games, Free Spins, win multipliers and high-value symbol combinations that have made Raw games a global drawcard.
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