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New Jersey Gamers Can Now Access Playtech through Bet365
By Shane Addinall Aug 12, 2020 IndustryNew Jersey gamblers now have even more online slots to choose from thanks to the strategic partnership of Playtech with Bet365.After entering the US market in 2019, Bet365 has added another British company to their stable by bringing Playtech on board to the delight of New Jersey players.
The sportsbook and online casino company, Bet365, was brought to the country in partnership with Hard Rock Atlantic City and has been offering services to residents of the Garden State for over a year.
Who is Playtech?
Playtech is a technology leader in the industry, providing gambling software, content, online casino services and platform technology across popular markets.
According to the press release, ‘Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries.
As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.’
CEO, Shimon Akad, had this to say on the new partnership:
“This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in Bet365.”
Founded in 1999, Playtech is listed on the London Stock Exchange and has pioneered omni-channel gambling through Playtech ONE.
Strategic Partnership
The long-term strategic partnership gives access to games like King, Great Blue, and Frankie Dettori’s Magic Seven through Bet365, with many more joining the fold in the coming months.
A Bet365 spokesperson shared the company’s thoughts and wishes for the future:
“We’re excited to partner with Playtech in order to expand our content offering to the US market. Given the range and caliber of Playtech’s content, being first to market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our Casino offering.”
This is the first step for Playtech into the US market and there are plans to partner with more New Jersey operators in the future. Playtech has secured regulatory approval very recently and has started the licensing process in other US jurisdictions.
New Jersey Excitement
Social media commentators have been extremely enthusiastic about the possibility of even more online slot games being made available in the state.
One 6 August, industry news site Play NJ (@playnjcom) tweeted:
“If you thought there weren’t enough Online Slots to play in NJ, think again. Bet365 added a slate of new ones courtesy of an expanded partnership with @PlaytechPLC.”
New Jersey continues to lead the online gaming market in the US and, when the New Jersey Division of Gaming Enforcement (NJDGE) issues a license, it doesn’t take long for other states to follow.
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