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Rootz: Your Gateway to Incredible Online Casino Entertainment Worldwide
By Shane Addinall Sep 28, 2023 InterviewsJoin us as we chat with Rootz CMO Martin Kunath to learn what their brands have to offer you, how they decided who to partner with, and what casino games are proving to be fan favourites.We had the privilege of sitting down with Martin Kunath, the Chief Marketing Officer at Rootz Ltd, to learn more about their brands, the incredible partnerships they have developed, their view on licensing and regulation, and so much more.
Martin is known for his skills in targeting multi-national markets for business development, having worked in FinTech companies in Germany as well as other European countries and further afield in Latam.
Q: What’s the story behind Rootz?
The founders created completely proprietary software to enhance customer experiences. This resulted in the first Rootz casino brand - Wildz - which opened in 2019 with our Malta Gaming Authority licence. Having our platform has allowed us to multi-brand quite rapidly, so we now have four other brands, with each casino designed to match specific customer preferences. We operate via our MGA licence, allowing players from various countries to access our products. These countries include Canada, Malta, Finland, Norway and New Zealand. Then, we also provide access via our additional licences to the regulated markets of Germany and Ontario. Multiple language options are available to suit our customers’ needs, especially regarding 24/7 Customer Support.
Q: Who plays at your brands?
Each casino brand comes with its own back story, brand voice and design, and there are specific characteristics and benefits to each one that sets them apart, too. Wildz is the main brand across all our markets, offering the full range of online casino experiences from slots to Live Casino games. Our mascot at Wildz is Granny - a character familiar to our Finnish audiences (our founders are from Finland). Granny is there to provide our customers with excellent leads on the best games to play at any time.
Wheelz is the glitzy casino brand featuring The Hoff: we’re proud of our association with this global icon who resonates with our audiences - he’s Hofftastic! He’s even produced a song, Keeping Spinning, especially for our casino! Wheelz is ideal for players looking for a brick-and-mortar casino’s glamour.
Spinz is our streaming casino (although there’s more to Spinz than just streaming). Players enjoy live-action broadcasts from our three studios in Malta as well as other benefits such as Game of the Day, which grants extra rewards daily for every single player. This, when combined with shows like Multiplier Hunt, will reward those players with potential wins worth 100x and more on specific titles. We even feature guest streamers (a repeat guest has been ‘Evil’ Jared from the hugely popular band Bloodhound Gang, for example), giving those streamers a chance to share their knowledge, skills and humour with our audiences.
At Spinz, it's all about entertainment, with over 3,500 titles powered by a crop of A-list developers currently lining the digital shelves, with games from popular outfits like Nolimit City, Relax Gaming, iSoftBet, Quickspin, Evolution, Pragmatic Play, Push Gaming, Microgaming, Red Tiger, ELK Studios, plus heaps more. For players who love streaming experiences, it’s a safe space to explore new games and tournaments.
Caxino is a smaller brand that is a superb generalist, offering great deals and special offers: a superb space to find your feet if you’re new to gaming, while Chipz is our pay-and-play platform that’s only available in Finland at the moment.
We aim to offer personalised experiences wherever we can, using data and AI to customise our offerings.
Each brand comes with a carefully curated set of offers designed to make players feel at home. A typical Welcome Offer is represented by Wildz, where players can access 100% Deposit Match up to €500 (or $, depending on where you’re playing) as well as 200 Free Spins on some of the best games around after your first deposit! It is worth noting that new player bonuses vary according to region, so be sure to see what we have on offer in your country. Activating the “opt-in” choice is recommended so players can find out more about cool marketing promotions.
Q: What’s different about regulated markets?
Since Rootz has been built on clear structures regarding AML and Responsible Gaming from the beginning, it is not difficult for us to follow the respective local guidelines. We’ve since secured licenses to operate in the regulated markets of Germany and Ontario, respectively, and each regulated market comes with a set of requirements specific to that market. For example, Ontario players must be over the age of 19, compared with our other markets where the legal age is usually 18.
In the German market, the highest betting amount on any game is capped at €1, with a monthly deposit ceiling. These differences are all part of being agile when it comes to adapting the product and reporting frameworks for different markets. The good news is that we take compliance seriously, so we’d rather ensure the safety of our players than take shortcuts.
Q: What are some of the most popular games you’ve got to offer?
A: Our main game lobby at Wildz.com offers over 4,500 games, with a vast library of Online Slots and a carefully selected list of Live Casino titles. Some countries don’t allow certain jackpot games or Live Casino options, but we ensure plenty of game titles to choose from. Some stalwarts such as Jammin’ Jars and Razor Shark just keep on going, while game providers like Hacksaw Gaming, Nolimit City and Pragmatic Play keep on introducing astounding new themes and gameplay. Most recently, we’ve added games from providers like Endorphina and Air Dice, among others. Customers are welcome to get in touch if they don’t come across a game they’d like to play so we can investigate adding new titles.
Take a browse through the games lobby; you’ll find fishing titles like Big Bass Bonanza, Western-themed games like Wanted: Dead or a Wild, fantasy games, John Hunter and Rich Wilde titles, ancient civilisation slots, food and sweet games: pretty much every theme you could dream up! Our games are also categorised so you can find selections of games according to your preferences, such as quick jackpot slots, new provider titles, popular games, Megaways, Mega Jackpots, Live Casino, Drops and wins, Feature Buy games, Double Speed titles and more!
We often publish our Big Wins for the month so players can see which titles have proven lucky for some. Remember, fair gaming means that everyone has the same chance of winning or losing! Here are some examples:
Big Win titles we’ve seen recently:
- The Shadow Order, Push Gaming: €100,830 win!
- Bulldozer, 1x2Gaming: €73,420
- Razor Shark, Push Gaming: €36,179
- Raptor DoubleMax, Yggdrasil: €20,085
Multipliers make a difference, too, so here are some big Multiplier wins:
- Dragon's Luck Power Reels, Red Tiger Gaming: x45,111
- Imperial Riches, Netent: x27,535
- Jammin' Jars 2, Push Gaming: x25,788
- The Rave, Nolimit City: x24,878
Enjoying our casino games is about the experience, being able to relax and enjoy a seamless and responsible play session in a safe and secure environment that’s licensed and regulated.
Now is Your Chance to Get in the Game
We were really impressed with how every aspect of the decision-making Rootz is focused on how best to serve their audience. This shines through in the way they design their casinos to appeal to various regional preferences, partnerships with celebrities like The Hoff, who remains a legend today, and the casino software developers they choose to work with.
If you are looking for a new Rootz casino to join, we recommend starting with:
- Caxino Casino: Launched in 2020, this is their all-rounder casino that’s ready to impress.
- Wildz Casino: Established in 2019, this was the company's first casino site featuring the beloved Granny.
- Wheelz Casino: This energetic and dynamic casino has been online since 2021 and is home to The Hoff!
Be sure to try out all these casinos have to offer and then leave a review to share your revelations with us and the rest of the community.
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